Sr Analyst - Myca Lending Treatments

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The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. 
The U.S. Consumer Marketing team ("USCM") manages marketing on behalf of American Express in the U.S. Consumer market with a focus on making membership essential to our customers. This includes acquiring new customers and reinforcing the benefits of membership with existing Card Members. The US Customer Growth Marketing team supports this vision by optimizing marketing of additional products and card features with the goal of deepening customer engagement and accelerating revenue growth.
The Sr. Analyst MYCA, Lending Treatments will design and execute marketing campaigns spanning the logged in Card Member Account experience ("MYCA") across web and mobile with a focus on critical lending treatments, specifically Personal Loans, CLP ("Customer Level Pricing" or Promo APR), and Income Capture. They will own all MYCA growth marketing campaigns within this portfolio and be responsible for end-to-end execution, forecasting, test & learn activities, troubleshooting, and results analysis. This is a high-visibility role given the volume driven by the MYCA channel and its critical importance in our ability to meet Customer Growth revenue goals.This individual will work closely with colleagues across USCM, Enterprise Digital & Data Solutions, Analytics, lending product teams, Legal/Compliance, Finance, marketing capabilities teams, and reporting platform teams to deliver for our Card Members and for the business. Thisrole requires both creative and analytical skills, attention to detail, strong relationship management, and ability to successfully balance competing priorities. The ideal candidate has a solution-oriented mindset, a high degree of organization, a proactive work ethic, and experience with marketing campaign execution. 
Core responsibilities include:
Support a robust marketing calendar of Personal Loans, CLP, and Income Capture campaigns across the logged-in Card Member web and mobile experiences, in partnership with leader and peers
Spearhead key steps of the campaign execution process including copy development, test design, GCO/LOBCO reviews, set-up in marketing platforms, and testing 
Proactively identify and pursue opportunities for revenue growth (e.g., new placements, creative test & learn, dynamic variables, journey optimization, etc.) 
Facilitate campaign troubleshooting and recruit assistance from partners where needed
Analyze results by placement and treatment to translate into insights and optimize performance 
Support monthly forecasting and results commentary exercises 
Speak to results and new initiatives in various internal forums with leadership and cross-enterprise partners 

Qualifications:
Proactive work ethic; desire to own end-to-end execution and optimization of campaign portfolio
Creative problem-solver who develops innovative, actionable solutions
Exemplary communication skills; shares updates and insights clearly and frequently
Challenges the status quo; speaks up and clearly communicates his/her perspective
Strong relationship management skills, with the ability to influence stakeholders both across and upward
Robust analytical and forecasting skills; translates data into insights and predictions
Strong organizational skills and attention to detail; able to juggle multiple priorities, meet tight deadlines, and operate effectively and compliantly under challenging condition
Great attitude with strong will to win; resilient in the face of challenges
Ability to thrive in a fast-paced, dynamic environment, both independently and as part of a team
3+ years of Digital Marketing experience preferred
Bachelors Degree 

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries 
Bonus incentives 
6% Company Match on retirement savings plan 
Free financial coaching and financial well-being support 
Comprehensive medical, dental, vision, life insurance, and disability benefits 
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
Free and confidential counseling support through our Healthy Minds program 
Career development and training opportunities

For a full list of Team Amex benefits, visit ourColleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
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