PureStorageissearchingforadynamicandseasonedmarketingleadertodriveBrandEnablementefforts.YouwillberesponsiblefordevelopingbranduserjourneysforourNon-TechnicalandTechnicalaudiences,coordinatingourThoughtLeadershipcontentprograms,managingsponsorshippartnerships,globalenablement,partnerenablementandtopoffunnelalignmentand coordination across the business. This position reports to the Director of Brand & Thought Leadership.
SHOULD YOU ACCEPT THIS CHALLENGE...
DevelopandExecuteBrandBuildingStrategies–Createandimplementstrategiesthatstrengthenbrandpresence,consistency,andengagementacrossallplatformsbyaligningwithmarketingteamsresponsibleforsponsorships,events,SEM, digital landingexperiences,content,social,customerreference,demandgenerationandcorporatecommunications.
BrandMediaStrategy&Execution–Developsandimplementsthebrand'smediastrategytooptimizebrandpresenceandengagementacrosspaid,earned,andowne d mediachannels.AnalyzescampaignperformanceandadjustsmediaplansasneededtoalignwithbrandobjectivesandmaximizeROI.
Cross-functionalCollaboration–WorkcloselywithMarketing,HR,PartnerMarketing,Regions,Sales,PartnerandProductteamstoensurealignmentwithbrandmessagingandbusinessobjectives.ProvideEnablementsupportasrequired.
ManageThoughtLeadershipcontentprograms–Ensureourbrandreachestheexecutive-levelaudiencebycoordinatingstrategicprogramswithThoughtLeadershippartnersthatwillelevatethebrand.
MonitorandAnalyzePerformance–Trackkeyperformanceindicators(KPIs)toassessprogramimpactonbrandhealth,adjuststrategies,andmaximizeimpact.
LeadBrand/PartnershipEventsfromstrategy,identificationthroughexecution.
EstablishGlobalEnablement– BuildprocessforGlobalBrandMarketingenablementand
initiativesincludingcampaignandprogramguidelines,governance,communication,processandcreativestrategiesthatenablestesting,adaptingandrefiningtheapproachtoscalebrandinternationally.
WHAT YOU'LL NEED TO BRING TO THIS ROLE...
StrategicThinkingandBrandDevelopment–Understandingof variousmarketingchannels,includingcontent,brand,sponsorships,SEM,events,anddigitalexperiencestoalignthemwiththebrandvision.
Cross-functionalCollaboration–Stronginterpersonalandcommunicationskillstoworkeffectivelywithmarketing,HR,sales,product,andpartner teams.Capabilitytointegratedifferentteamobjectivesin toaunifiedbrandstrategy.
ProjectandAgencyManagement–Expertiseinmanagingexternalpartnersandagencies,includingoverseeingexecutionbriefs,creativestrategy,andcampaignalignment.Projectmanagementskillstoleadbrandinitiatives,partnerships,andglobaleventsfromplanningthroughexecution.
AnalyticalandData-DrivenMindset–Proficiencyintrackingandanalyzingkeyperformanceindicators(KPIs)relatedtobrandhealth,customerengagement,andcampaignperformance.
Thought LeadershipandContentDevelopment–Experienceinmanagingthoughtleadershipcontentprogramsthatelevatethebrand'spositioninthemarket.
GlobalBrandEnablementandGovernance–Skillsindefiningandimplementingbrandmarketinginitiativesthatincludecampaignguidelines,governance,and processesforinternationalscaling.Familiaritywithglobalmarketsandtheabilitytoadaptbrand strategiestodiverseculturalcontexts.
10+ years' of brand marketing experience in B2B technology products or services strongly preferred, and the ideal candidate brings 5+ years of building media partnerships and content programs.
Data-driven with strong analytical and budget management skills.
Ability to thrive in a fast-paced, high-growth environment.
Vendor/agency management experience.
Experience managing Localization of Brand Campaigns
We are primarily an in-office environment and therefore, you will be expected to work from the Santa Clara office in compliance with Pure's policies, unless you are on PTO, or work travel, or other approved leave.
The annual base salary range is: $172,000 – $259,000.
Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations.
This role may be eligible for incentive pay and/or equity.
And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events - check out purebenefits.com for more information.
There is no application deadline and we accept applications on an ongoing basis until the job is filled.