We are currently seeking a Senior Copywriter to join our Orchard Brands team preferably at our Warren, PA location.
JOB SUMMARY The Senior Copywriter is responsible for the development and implementation of creative, seasonal, and promotional copy while managing other in-house copywriters, aligning their work to the needs of the brand. They understand the brand positioning and voice and can express each season's important fashion/cultural trends in a compelling, original, accessible way to keep Orchard's consumer-facing communication fun-loving, supportive, and inspiring. The Senior Copywriter also understands how to leverage consumer insights and seasonal mindsets while also working at a fast pace to address needs as they come up. They also understand how to adapt voice based on channel (e.g. social, email, paid media, etc.) and audience-type (e.g. acquisition, retention, reactivation, etc.) while still being brand appropriate. The right candidate understands the balance of communicating the brand's values and promoting brand awareness, while understanding the importance of supporting the business through driving traffic and sales.
KEY RESPONSIBILITIES: COPYWRITING Determines through close partnership with creative, merchant and design teams a product's most compelling benefits ("reason to buy").Constructs intriguing subject lines and post copy messages for email and social campaigns.Captures in words the essence of each new product.Develops engaging and brand-appropriate cover messaging, editorials, headlines, and product names for various media.Ensures quality and accuracy of copy through proofreading and cross-checking details against merchant specifications, copy style guides, checklists, and other tools.Maintains accurate information in copy database.Attends and participates in relevant meetings, including Topline, Turnover, Creative and Copy reviews.Proactively gathers and interprets product information, data and market research from all relevant sources including competitors, surveys and trends in fashion and advertising.Manage and oversee expression of brand voice across all customer facing touchpoints.BRANDING Develops, refines, and takes responsibility for our "brand voice".Has a clear and thorough understanding of our customer profile.Monitors customer-written product reviews to troubleshoot and enhance presentation of products.Collaborates with team members to understand and share information across all brands.MEDIA DEVELOPMENT Collaborates with creative and merchant teams to develop internal and external promotions and educational pieces.Formulates concepts and presentation approaches using product success knowledge.Maintains a thorough understanding of business goals and objectives.Participates in and supports corporate strategy and initiatives.Additional duties and responsibilities as assigned.MANAGEMENT Manages multiple projects while adhering to corporate-wide production schedules.Takes responsibility for project management functions such as weekly process updates.Manage copywriters and build a highly functioning team within the brand.QUALIFICATIONS: Bachelor's degree from four-year college or university (English or related major).7 years' related experience and/or training; OR an equivalent combination of education and experience.Technical Experience - InDesign, Microsoft Office and MAC operations systems is required. Experience with Photoshop, FileMaker Pro, and Asset Management Software (ex: Marketers Studio).Superior verbal and written communication skills and the ability to effectively present information to large, varied groups is required.Ability to engage and communicate professionally and effectively with cross functional teams and Senior Leadership.ABOUT BLUESTEM BRANDS Bluestem Brands combines Fingerhut, a fintech company, and Orchard Brands, a direct-to-consumer retailer of fashion. Bluestem is headquartered in Eden Prairie, MN and employs employees throughout the country.
Orchard Brands is a portfolio of four lifestyle apparel brands including Blair, Draper's & Damon's, Appleseed's, and Haband.
Orchard Brands provides lifestyle apparel through a diversified multi-brand portfolio, delivering a direct-to-consumer experience with exclusive fits, assortment and value. We provide clothing designed for every day and any occasion to ensure our customers have wardrobe solutions that fit their life across our brands.
At Orchard, you will find responsive and supportive leaders who empower our employees, knowing they drive our success. We are continually innovating and improving, challenging ourselves to take risks, learn from mistakes, and celebrate success as a team. We also grow careers - giving employees on-the-job stretch assignments, lateral moves to expand their knowledge base, and promotional opportunities that help accelerate their career development.
Join our Orchard Brands Team to be inspired, make an impact, and feel valued every day.
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