Sr. Director, New Product Planning and Evidence GenerationCSL Behring is seeking a Sr. Director, New Product Planning & Evidence Generation (US Commercial Marketing) to lead a fast and growing rare disease portfolio for the CSL Behring Franchise. The Sr. Director will report to the Vice President of US Marketing and is a member of the US Marketing Leadership Team. This leader will work across the organization, collaborating with various executive leaders to define and implement new product planning and go-to-market commercial plans for pre-launch assets ( 3 years from launch).
This individual will partner with multiple teams including marketing leadership, US Medical affairs, US Health Care Systems teams, global partners, and external key opinion leaders to identify data generation ideas consistent with lifecycle management priorities for the CSL Behring portfolio.
This leader should embody the CSL leadership capabilities, including: Think Beyond, Build Bridges, Unleash Outcomes, Ignite Agility, Inspire the Future, and Cultivate Talent. This individual will report to the Vice President of Marketing, US, and work closely with the North America Leadership as well as the leadership of CSL to ensure business objectives are achieved for the franchise.
Main Responsibilities and Accountabilities: Work cross-functionally with in-line franchise leaders and other partners to effectively identify, frame, and organize clear commercial plans for future launch assets (3 years to launch) for the US markets and select global markets.Complete pre-launch project activities and deliverables for region and global team (including Vice President of Marketing, International Region).Execute prelaunch plans & deliverables for future assets including global positioning, core messaging, creative, market development initiatives, and input to early working labeling team.Lead activities and events to build internal awareness and capabilities for long-term success for launch and marketed brands (IEGP / LCM plans).Coordinate and ensure alignment on resources, budgets, and timelines for assigned initiatives.Implement process improvements and track key metrics to increase internal efficiencies.Partner internally with marketing, HCS, medical affairs, global partners, and US stakeholders to support development and commercialization of portfolio.Develop internal and external customer relationships that successfully drive business objectives.Lead a team to ensure a culture of trust and respect is established while achieving pre-launch planning commitments.Identify and coordinate current and future needs/ideas for evidence generation and champion ideas across commercial and medical leadership for evaluation.Translate new brand evidence into brand strategy to maximize opportunities in driving appropriate patient usage.Able to lead and influence across functions and levels to guide optimized development for future commercial success.Demonstrated ability to develop strategies and establish relationships with stakeholders to build presence for CSLB in new therapeutic areas.Has responsibility for oversight and effective management of all team members: Annual objective setting.Mid-year and end-of-year reviews.Coaching and mentoring as appropriate.Employee development.Recruitment, selection, and development of talent.Managing, directing & measuring work on an ongoing basis, providing timely constructive feedback to ensure quality of work meets or exceeds company standards.Assures proper staff assignment and timely completion of appropriate training.Position Qualifications and Experience Requirements: Bachelor's degree (required), MBA or MS/PhD (preferred).
Minimum 12 years' healthcare experience with at least 8 years' pharmaceutical/biotech sales and marketing experience. Record of accomplishment in strategic and tactical/brand marketing roles. Experience in launching new and growing established products. Experience leading and managing teams.
Strong problem-solving, analytical, written/verbal communication, and presentation skills.
Ability to influence without authority and successfully collaborate with business partners across the organization.
Top-tier consulting experience/portfolio planning, preferably in a strategic or commercial role.
Marketing experience across multiple therapeutic areas is required, preferably with commercial launch experience in multiple therapeutic marketing and/or commercialization preferred.
Understanding and prior experience of high-cost biologic commercialization and reimbursement, specifically buy and bill for hospital and clinic settings preferred.
Prior direct responsibility or support in the commercialization of a gene therapy.
Leadership of commercial execution and delivery with administrative healthcare stakeholders and clinicians required.
Prior channel experience - payor marketing, account management associated with large organized systems of care preferred.
Advanced understanding and experience with commercial operations & coordination across internal teams.
Our BenefitsCSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life.
About CSL BehringCSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular, metabolic, respiratory, and transplant therapeutic areas.
We want CSL to reflect the world around usAs a global organization with employees in 35+ countries, CSL embraces diversity and inclusion.
Do work that matters at CSL Behring!
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