Job Description
The E-commerce Sr Specialist is responsible for the ideation, creation and execution of merchandising and personalization campaigns to deliver on sales goals for pre-cruise onboard revenue categories. The incumbent in this role leverages web analytics, research, and behavioral data to bring new ideas and recommendations on how to achieve and optimize booked guest KPI's.
Job Functions:
Ideates, creates and executes personalization and promotional campaigns including A/B tests, dynamic banners, promotion setup and guest segments to deliver on booked guest team goals for onboard revenue categories and communications.
Creates and executes merchandising initiatives in Hybris SAP using web analytics and behavioral data to inform product creation and updates, product ranking and sorting, web banners and targeting rules. Partners with the creative department to supply e-commerce briefs. Oversees the creation of marketing materials on the Carnival.com website.
Produces and presents reports for internal and external audiences that leverage web analytics, behavioral data, and campaign performance. These reports monitor campaign effectiveness, performance against booked guest KPI's and offer recommendations for enhancements and improvement in booked guest marketing and communications.
Oversees complex projects and initiatives for multiple departments including Guest Commerce, Guest Communications, Casino Marketing, and Brand Marketing. Assists and mentors Specialists as needed.
Required for all Jobs:
Performs other duties as assigned
Complies with all policies and standards.
Qualifications:
Education: Bachelor's degree in E-commerce, Marketing or a related field required
Work Experience: 5+ years of mobile commerce experience in an E-commerce role working in a corporate environment with a large Business-to-Consumer (B2C) website and a diverse product catalogue required. Travel/Hospitality industry experience preferred.
Knowledge, Skills & Abilities:
Advanced working knowledge and usage of E-commerce CMS systems (Hybris preferred), web analytics tools (i.e. Google Analytics, Adobe Analytics), and A/B Testing platforms (Optimizely)
Intermediate knowledge and understanding and usage of data management platforms and behavioral tracking platforms (i.e., SAS Discover)
Excellent technical, communication, collaboration, problem-solving, analytical and people skills
Keen critical thinking, adaptability, attention to detail, and creativity abilities
Ability to work efficiently in a fast-paced environment
A collaborative, team-oriented focus with the ability to successfully operate within cross-function teams
Skilled in Microsoft Office Suite Products specifically Excel, Word, PowerPoint, Outlook, and Teams
Physical Demands:
Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel:
No travel.
Work Conditions:
Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
The range for this role's salary is $60,600-$92,000. Offers to the selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
Health Benefits:
Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
Financial Benefits:
401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off:
Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee's discretion.
Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Other Benefits:
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement
On-site preschool program, wellness center, and health clinic at our Miami campus
About Us
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
#J-18808-Ljbffr
