Sr. Manager, Digital Adoption & Engagement Work Location: Mount Laurel, New Jersey, United States of America
Hours: 0
Pay Details: $110,760 - $166,400 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD.
Line of Business: Sales & Customer Distribution Support
Job Description: The Senior Manager, Digital Sales- Consumer Deposit Product & Payments (CDPP) (US) is accountable for the digital sales delivery of TD Bank, Americas Most Convenient Bank products within the CDPP portfolio. The role involves working with numerous stakeholders, with the ultimate goal to create a seamless and effortless digital customer experience and ensure effective sale and delivery of TD Bank, Americas Most Convenient Bank digital product sales and services.
Depth & Scope: Manages the full end-to-end digital sales funnel to drive increased sales volume by partnering with RMO/Card Marketing and RMO/Card Product teams. Defines approach and delivers against Digital Channel KPIs for TDB RMO/Card products and services. Maximizes value of Digital capabilities to reach, educate, and advise customers. Identifies and leads ongoing efforts with cross-functional teams to continuously optimize the site and application experience. Works with peers within Digital Channels team to leverage capabilities including Mobile, Search, and Chat. Collaborates with Marketing and Strategy and Planning partners to understand customer needs and behaviors. Represents the Channel on key projects and initiatives. Partners with Digital Channel planning team to balance priorities across business units. Represents the channel to RMO/Card Product & Marketing leaders. Provides digital channel SME-level input on sales strategies and direction. Provides coaching and mentoring to direct report(s) or junior peers. Education & Experience: Undergraduate degree required, graduate degree preferred. 10+ years of related experience. Proven experience driving leads, sales and other key web metrics through Digital channels. Digital marketing experience supporting/leading work within SEM/SEO, Display Ad and Affiliate marketing channels. Product management experience. Business acumen: strategic thinking, business process development, analytical and problem solving skills. Proven understanding of financial institutions product offering(s). Proven interpersonal and relationship management skills. Strong teamwork orientation and proven leadership capabilities. Proven people management skills. Detailed business knowledge of public site technology and tools. Superior impact and influencing skills. Skillful communication, negotiation, and partnership skills. Strong time management and organizational skills. Experience managing P&L and developing business cases. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.
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