Your team's dynamic: Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We are looking for a Sr. Manager, North America Events to join our regional marketing team. Reporting to the Director, North America Marketing, you will take responsibility for a team of all-star event and meeting professionals who plan and execute conferences, trade shows, user groups and a Genetec Experience Center in the region. Your focus will be to showcase the Genetec brand throughout North America (USA & Canada) and impact a significant portion of the sales pipeline by driving qualified leads through to our sales organization.
What your day will look like: Provide leadership, guidance, support, and mentorship to the North American events team, fostering a cohesive and collaborative team environment. Implement best practices to maximize team and event program efficiency. Oversee the North American trade show and conference program including implementation of the Genetec brand strategy in region. Efficient and professional production of a high-impact, large-scale program comprising many different formats and properties. Leverage global best practices, tools, and formats for region-specific initiatives. Serve as the primary point of contact between the North American Regional Event Team and Corporate Event Team based at Genetec HQ in Montreal, Quebec. Closely plan, manage, and track (with your team) a significant sized budget and portfolio of partner agencies and vendors. Ensure strong cross-function collaboration with regional sales and marketing counterparts, the corporate event, technical marketing and product teams, technology partners, and other business stakeholders. Manage relationships with booth contractors, suppliers, agencies, and vendors. Ensure each event includes a comprehensive leads management strategy and execute related operational procedures to ensure ROI. Conference destination and venue sourcing (for both external and internal events), site visits, local vendor selection, and contract negotiations. Oversee planning and execution of large internal team summits. Ensure that the North American events presence supports the overall regional marketing strategy and goals, and adheres to corporate brand guidelines. Responsible for the regional Experience Center program and staff including facilities, office management, meeting and event coordination. Frequent on site event support and associated travel, including one full week per month on site at the Genetec DCXC in Arlington, VA will be required. More about you: 10+ years marketing and events management experience. 8+ years team leadership/management and team building experience in a high growth business environment; experience leading remote teams. Experience showcasing high tech solutions in a tradeshow and conference environment. Background with budget management and tracking – both the art and science of this practice are essential. Knowledgeable on implementation of brand guidelines into regional event properties and conferences, with consideration for unique elements of the local region. Communication skills: comfortable communicating with stakeholders at all levels of the organization as well as with customers and agencies/contractors. Naturally collaborative and enjoys working with varied teams in a matrixed organization. Calm and confident demeanor. Strong judgement: ability to navigate business complexity and determine best course of action. Extremely well organized and detail oriented. Comfortable working in a fast-paced environment and managing a multi-faceted portfolio of events. True passion for events, marketing, branding and lead generation. You enjoy creating in-person marketing programs that drive measurable business results in a high-tech industry. Familiar with demonstration facilities and/or program management in an Experience Center environment. Proficient with the Microsoft Office Suite and CRM. Familiar with event management technology such as registration portals and lead capture. Bachelor's degree in marketing, business or similar. You are a road warrior! This position requires a significant travel commitment; candidate must be able to travel internationally. Let's talk perks! Attractive compensation package with 401K match. Training Tuition Reimbursement Program. Work-life balance with a flexible working schedule. Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.
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