Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll doWe are seeking an experienced, data-driven, Senior Lifecycle Marketing Manager to lead and implement a comprehensive lifecycle marketing strategy for Docusign's trial audience, focusing on driving product activation, onboarding, engagement, adoption, and conversion. This high-impact, high-visibility, revenue-driving role will own the Lifecycle Marketing trial strategy from initial onboarding and activation to continuous engagement and paid conversion. You will build and implement multi-channel onboarding, engagement, activation, and conversion campaigns and experiences, ensuring effective execution across various surfaces including email, in-product, mobile app, and Docusign's marketing website. You will partner closely with product teams to understand and influence product roadmaps and play a key role in our cross-functional trial onboarding and activation team. This role is ideal for a data-driven marketer with a passion for optimizing the customer journey and enhancing user engagement. You will use qualitative and quantitative data, segmentation, personalization, and analytics tools to deliver targeted campaigns and optimize user journeys, ensuring trialists receive the right message at the right time to enhance their experience and get results.
In this role, you will partner closely with cross-functional teams, including Product-Led Growth, eCommerce, Marketing Operations and Analytics, Creative, and Regional Marketing, to align lifecycle strategies with business objectives and global market needs. You will be instrumental in finding opportunities, driving experiments, and implementing solutions that impact revenue growth.
This position is an individual contributor role reporting to the Director of Lifecycle Marketing.
Responsibilities Develop and implement a comprehensive lifecycle marketing strategy for Docusign trialists, guiding them from onboarding to activation to conversion.Act as the Lifecycle lead as part of our cross-functional onboarding, activation, and usage team, leading the lifecycle strategy for trialists, driving trial-to-paid conversion, and influencing in-product roadmaps.Build and implement targeted, global email, in-product, and mobile campaigns to drive trial onboarding, engagement, product activation, conversion, and ultimately revenue growth.Apply trial segmentation and personalization techniques to tailor messages and offers for distinct audience segments, ensuring relevance and impact.Employ data analytics tools to track and analyze user behavior, trialist engagement, and conversion metrics, optimizing campaigns based on insights.Conduct experiments on lifecycle experiences and campaigns to identify and implement the most effective strategies, continuously optimizing performance.Gather and analyze trialist feedback through in-product chat, surveys, and research to inform decision-making for lifecycle experiences, experiments, campaigns, and programs.Communicate lifecycle marketing strategies, tactics, plans, and results across teams.Partner with internal teams across eCommerce, Product-Led Growth, Marketing Operations and Analytics, Creative, and Regional Marketing to optimize and complete campaigns.What you bringBasic 8+ years experience in lifecycle marketing or similar role at a fast-growth company, ideally from a product-led SaaS business.Experience with multi-channel marketing campaigns, using standard processes, and building scalable campaigns that deliver results.Bachelor's degree in marketing, business, or related field.Preferred Highly analytical and metrics-driven with the ability to drive insights and trends from data.Strong project management skills and attention to detail.Dynamic, highly-motivated, organized, self-starter.Excellent written and verbal communication skills.Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly.Familiarity with project management tools, email service providers, dashboard and analytics tools, and web content platforms.Ability to think strategically and effectively to drive programs from inception to execution to analysis.Experience collaborating with cross-functional teams and collaborators.Wage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $122,300.00 - $190,650.00 base salary.
Washington and New York (including NYC metro area): $116,500.00 - $168,200.00 base salary.
This role is also eligible for bonus, equity and benefits.
States Not Eligible for EmploymentThis position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
Equal Opportunity EmployerIt's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
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