DESCRIPTION Amazon Ads operates at the intersection of e-commerce and advertising, offering a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high-quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you're interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you've come to the right place.
A strategically important part of our charter is to drive adoption and engagement across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for selling partners to use advertising to increase the visibility of their products, which also helps Amazon customers discover more selection—a win-win!
We are looking for a Marketing Manager to drive scaled marketing campaigns and programs to activate and engage sellers on Sponsored Products. In this role, you will be responsible for defining and executing the vision for digital marketing strategies and campaigns, with global scope. You will conduct research to understand prospective and new advertisers' business priorities and pain points, and develop scaled yet customized advertising solutions. This role has end-to-end ownership of campaigns from strategy to execution.
The ideal candidate for this role can think strategically and execute flawlessly. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimize compelling campaigns that drive customer acquisition and retention. To be successful you'll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You will be excited to test and learn in a data driven environment, enthusiastic about handling large data sets and using customer data and insights to deliver impact across multiple marketing channels. You should be comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously. If you are data-driven, detail-oriented, and passionate about creating customized experiences through marketing automation, with an interest to own your marketing strategy end to end, this is a great role for you. Experience working directly with sellers, in either a retail or advertising capacity, is welcomed.
Key job responsibilities
• Develop and lead an annual marketing plan to align on key growth areas, maintain a complete project schedule, and make it constantly visible to leadership and stakeholders
• Own highly visible demand generation focused marketing campaigns from beginning to end — from gathering of requirements, design and development, to testing, launch, and reporting
• Operate with significant autonomy to deliver results and achieve the goals and objectives of both your cross functional teams and the broader organization, maintaining the highest work standards and prioritizing maximizing customer value
• Research and develop an iterative testing strategy to gain insights and continuously improve the customer experience through optimized messaging and targeting
• Create on-brand, best in class content, tailored to appropriate customers and effectively build acquisition campaigns
• Work with worldwide marketing managers, content creators, designers, program managers, and business leadership to align channel initiatives with cross-functional team goals
• Analyze, report on, and optimize against key performance metrics
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA | Seattle, WA, USA BASIC QUALIFICATIONS - 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree
- Demonstrated capacity to deal with ambiguity and changing priorities of a rapidly evolving business
- Experience using email platforms and editing HTML
- Experience with A/B testing, especially around audience segmentation and targeting
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Ability to easily transition from high level strategic thinking to creative and detailed execution
