Sr. Performance Marketing Analyst (12-Month Contract)

About the Role
Glassdoor is seeking a Senior Performance Marketing Analyst with a focus on mobile app growth for a 12-month contract role. In this position, you'll be instrumental in fostering a data-driven culture, specializing in mobile app performance and user acquisition analysis. You will play a pivotal part in fostering a data-driven culture, spearheading data analysis, and effectively communicating insights to key business stakeholders.
What You'll Do:
Create data driven insights of the impact of our marketing campaigns
Develop new approaches to grow our user base through data driven marketing optimization
Collaborate with our marketing team to support campaign decisions
Partner with our data science team to better understand our new user cohorts and user behaviors
Act as a thought partner in defining the company's marketing key performance indicators and tracking progress against target metrics
Mold data from multiple sources to answer key strategic marketing questions
Partner with marketing operations and data engineering to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
Work closely with the marketing programs team, business ops, and sales ops to build yearly and quarterly marketing forecasts & team goals.

What You'll Bring: 
5+ years experience in marketing and analytics roles required
Experience with performance marketing systems (Google Ads, Meta, TikTok, LinkedIn, etc.) required
Mobile app growth and digital marketing (SEM, social, email, displays ads) experience is a must 
Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
Strong expertise using SQL and Tableau or other business intelligence tools required to extract, clean, and transform data in large, complex databases
Proficient in Excel/Google Sheets
Expertise working with R, Python, or other statistical software highly preferred
Ability to build strong relationships and work collaboratively with business stakeholders Exceptional attention to detail in executing complex and time-sensitive projects
Strong communication skills, ability to develop a narrative and provide key insights

Compensation 

Hourly range: $45.00 - $55.00