Sr. Product Marketing Manager

ABOUT SITELINESiteline is a Series A SaaS startup in the construction billing space.
We're a team of 28 full-time employees who live and work remotely across the U.S. and Canada, with a small in-person office in San Francisco as well.
What problems are we solving?We're on a mission to modernize finance for construction, an industry that employs 1 out of every 10 workers, but lacks good software tools to get the job done.
Payments in construction are fundamentally broken — the antiquated billing process hasn't evolved in decades, and construction is one of the slowest industries to get paid in.
We've found a unique wedge into this huge market and are growing quickly.
Why are we building this?Millions of hardworking people are affected by this broken system — in turn making construction more expensive and inefficient for society every year.
When everyone up and down the chain is on the same page with payments, contractors can focus on actually building, instead of mountains of paperwork.
We're reimagining construction finance to help contractors get paid, grow their business, and build a better future for all of us.

ABOUT THE ROLEOwn marketing GTM and sales enablement strategies (including positioning and messaging) for feature releases and product launchesDraft sales enablement materials, including sales slicks/one-pagers, demo decks, and battle cardsOwn "what's new" product outreach and release notesConduct customer interviews with our product team to surface marketing and messaging opportunitiesCollaborate with leadership to support partner marketing effortsDrive strategy to collect and manage case studies, testimonials, and third-party reviewsCreate success enablement content to drive product adoption and upsells, mitigate churn, and aid renewalsPartner with executives to develop scalable pricing and packaging modelsConduct market and competitor research to advise on marketing and sales strategies as well as product roadmapAssist the marketing team in developing standards of procedures for our marketing-sales systemsWHAT WE'RE LOOKING FORAt least 5 years of product marketing experienceExperience owning the entire product marketing function (preferably at a fast-growing, VC-funded company) for at least 2 yearsDegree in marketing, writing, or related field, or equivalent experienceExcellent written and verbal communicationHighly reliable, organized, with strong follow-throughSelf-starter with a take-ownership mentalityStrong sense of urgency and great time management skillsAbility to work independently and thrive in a fast-paced startup environmentBe willing to travel to customer visits, conferences, and networking events (~15%)Be willing to participate in local trade association chapter eventsWHAT WE OFFERCompetitive Salary: We provide a salary that reflects your skills and experience, along with opportunities for performance-based bonuses.
For this role, we are targeting a range of $124-188K USD annually, DOE and location.
Flexible Work Environment: Enjoy the freedom to choose your work hours and the option to work remotely, promoting a healthy work-life balance.
We have a small office in SF, but most of our team works remotely across the U.S. and Canada.
Health & Wellness Benefits: Comprehensive health, dental, and vision insurance to support your well-being, along with wellness programs and resources.
Professional Development: Annual $1K learning stipend to use toward classes, certifications, conferences, or other meaningful career development.
Collaborative Culture: Join a supportive team that values creativity, innovation, and open communication, where your ideas are encouraged and celebrated.
Equity Options: As a startup, we offer equity options to ensure that you share in our success as we grow together.
Paid Time Off: Unlimited PTO policy with an encouraged three-week annual minimum.
Team Events: We regularly host virtual team social activities and happy hours, and travel to meet in-person 1-2 times a year.
INTERVIEW PROCESSWe value a transparent and straightforward process, and hope that providing this context up front gives you useful insight into what to expect.
Application ReviewHiring Manager Video Interview | 30-45 minTake-Home Exercise | Intended to be completed in 2 hrs or lessPanel Interview | 30-45 minCofounder Video Interview | 30-45 minEEOSiteline is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We encourage applications from all qualified individuals and are dedicated to fostering a culture of respect and belonging.
If you're passionate about our mission and excited to contribute to a diverse team, we would love to hear from you!
Company valuesMove Quickly, Together Speed is our advantage, but alignment is our path to victory.
We will go farthest, fastest if we work in unison.
Prioritize the mission, establish clear owners and deliverables, and execute with confidence. Reach for the Sky We are curious, open-minded, and courageous.
We challenge ourselves and each other to ask more questions, push boundaries, and deliver excellence every day. Run Lean Construction is a scrappy industry where companies must do more with less.
Same here.
Operate efficiently, optimize strategically, and always get the most bang for our buck. Be the Steel Builds fail when the foundation is faulty.
The same is true for us.
Exercise good judgment, deliver on your commitments, and know your capacity—every base has its threshold, after all.
Most importantly, back your teammates.
We're stronger than reinforced concrete when we support each other. Build Our Fanbase Our mission is to grow the size of the pie for everyone in construction.
We only achieve that audacious goal if we keep our customers front and center.
Work tenaciously to build smarter systems that solve real problems for our customers, positively impact their businesses and lives, and make them loyal fans. Shoot Straight We speak directly, candidly, and respectfully.
We prioritize transparency, err on over-communicating, and understand that differing opinions and perspectives are part of a healthy company.
Ultimately, it's okay to disagree with—but still commit to—the chosen direction. At Siteline, we're looking for people with passion, grit, and integrity.
We encourage you to apply even if your experience doesn't precisely match the job description.
Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns.
We know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Join us!


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