Requisition ID:65851
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Brand Management team promotes and maintains the brand image at local, national, or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.
This role in summary
Whirlpool Corporation is seeking a Sr Strategist for its in-house, award-winning creative agency and studio, WoW Studios. Our growing team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool's brands including KitchenAid, Whirlpool, JennAir, Maytag, and Amana. We're committed to increasing and elevating Whirlpool's output of campaigns, content, design, experiences, and digital innovation across all consumer touchpoints (in-store, film, social, digital, experiential, etc).
WoW Studios is located in the historic Reid Murdoch Building at the edge of Chicago's Riverwalk and at Whirlpool's Global Headquarters in Benton Harbor, MI.
In this highly visible, business-critical role you will lead creative strategy for Maytag and Amana brands and report directly to the Head of Strategy at WoW Studios. You will be responsible for illuminating sharp insights and inspiring teams with strong creative briefs and deep understanding of the cultural zeitgeist. You will have a point of view on socio cultural topics, the internet, and branding.
Your responsibilities will include
Strategic Leadership
Develop and lead the creative strategy for integrated campaigns, ensuring alignment with overall brand and business objectives.
Provide strategic insights and guidance to inform creative concepts, content development, and campaign execution.
Conduct primary and secondary research and analyze industry trends to identify opportunities for innovation and differentiation.
Brand Stewardship
Ensure brand consistency and integrity across all creative outputs.
Advocate for the brand's voice, tone, and visual identity in all communications and creative materials.
Continuously seek opportunities to elevate and evolve the brand's creative expression.
Creative Brief Development
Lead teams in the development of comprehensive briefs that outline a project's goals and objectives with an inspiring point of view.
Creative Excellence
Collaborate with creative teams to brainstorm, develop, and execute innovative concepts and ideas.
Oversee the creative process from concept to execution, ensuring consistency and quality across all deliverables.
Review and provide feedback on creative work, ensuring it meets strategic goals and brand standards.
Organizational Support
Be a trusted advisor to the cross-functional team helping to identify and execute top priority initiatives.
Work closely with marketing, product, and content teams to ensure cohesive and integrated campaign execution.
Partner with analytics and insights teams to measure and evaluate the effectiveness of creative campaigns, using data to inform future strategies.
Minimum requirements
~5+ years of experience in in a creative strategy, marketing strategy, consumer science, or related roles, preferably within an in-house agency or creative agency environment
Proven track record of leveraging consumer insights to inform marketing strategies, influence creative execution, and drive business results
Experience in product launch go-to-market product strategy
Experience in quantitative and qualitative research methodologies, statistical analysis, and data visualization
Strong leadership, communication, and collaboration skills, with the ability to influence stakeholders at all levels of the organization
Preferred skills and experiences
Bachelor's degree (Marketing, Advertising, Business Administration, Marketing Research, Behavioral Psychology, Social Sciences, or related)
Ability to quickly foster strong relationships with internal stakeholders, senior leaders, and external partners to drive collaborative efforts.
Qualitative research expertise applying innovative qualitative research techniques
Ability to discern customer insight and "human truth" from large data sets
Passion and empathy for the customer's perspective
Exceptional writing and communication skills
Champion creative storytelling that moves people to action
Experience with culturally-relevant, highly engaging brand campaigns
A person with experience on performance-based brands would thrive in this role
Additional information
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply 'always on' flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.
We offer other flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early, remotely, on Friday.
Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter,LinkedIn ,Instagram andYouTube .
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.