At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
We are seeking a driven, passionate, and global-minded
Strategic Marketing Manager
to support the transformation of our Aortic business. This role will help shape the future of our aortic business and reports directly to the Global Strategic Marketing Group Manager.
You will be responsible for developing and bringing to life innovative marketing strategies to rejuvenate our products and solutions, advancing aortic patient care worldwide. Your work will have a global impact through leadership and execution of compelling campaigns and digital executions. Additionally, you will provide strategic marketing insights for key markets (e.g. Americas). This high-impact role demands consistent and effective collaboration with cross-functional partners to drive optimal business results.
Responsibilities
Drive Development of Marketing Strategy
Design global strategies that can be customized and localized to deliver impact at regional levels.
Collaborate with regional marketing partners to understand global market trends for strategic input.
Enhance value proposition frameworks for product and services in conjunction with global offerings.
Define and prioritize product portfolio messages and campaigns.
Analyze key data and insights, in partnership with analytics and research teams, to enable business analysis, progress tracking, and data driven decision-making.
Build and develop relationships with regional Key Opinion Leaders (KOLs) in close collaboration with Medical Science and Education.
Plan Marketing Programs & Campaigns
Develop marketing brief and partner on a comprehensive Integrated Marketing Plan (supported by Integrated Marketing).
Define strategy & plan for congresses.
Collaborate with Medical Education on regional programs, as needed.
Lead and support geographic specific marketing plans (supported by the Downstream Marketing), as needed.
Develop omnichannel campaigns (supported by Integrated Marketing) ensuring approvals (working with Regulatory/Compliance/Clinical teams) with cohesive customer experience across all touch points.
Develop Marketing Capabilities
Create strong marketing community at geographic marketing level (incl. staffing / capability assessment / development programs).
Partner with geographic marketing leads to share best practices and tools across the globe.
Foster Collaboration
Build a robust stakeholder network for seamless cooperation.
Align with key geographies and drive deployment of programs and campaigns.
Regularly evaluate and improve process efficiency.
Ensure all marketing and communication activities are compliant with regulatory & compliance standards.
Additional Dimensions
This role is considered remote, but based in US market.
Physical office location is in Santa Rosa, CA for candidates with desire to work within office setting.
It requires >20% travel.
Potential internship program team management responsibilities based on need and organizational design.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD): $126,400.00 - $189,600.00. This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
About Medtronic
Medtronic benefits and compensation plans. We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
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