Technical Product Manager - Martech, Marketing Insights & Technology

Job Description

Remote/Hybrid - This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, Pontiac, or Milford], you are expected to report to that location three times a week, at minimum.
The Role

General Motors Marketing Insights & Technology (MIT) team is seeking an individual who will leverage their experience and excitement for building marketing tools and technology to act as a Technical Product Manager.
Are you someone who is passionate about building Marketing Technology (MarTech) products, working directly and deeply with business and technology stakeholders, defining a roadmap and executing on it with cross-functional teams?
If so, this may be the role you are looking for!
As a Product Manager, you will play a significant role in helping to bring together critical stakeholders to deliver relevant modern marketing tools for General Motors, and our iconic brands.
To be a successful Product Manager within the Marketing Insights & Technology, you'll be expected to be comfortable getting into and leading technical discussions, understanding technical concepts around marketing technology tools like data flow, workflow management, automation, content and asset management, and others.
You will also need to be equally skilled and comfortable in defining roadmaps, building backlogs, defining sprint goals, prioritizing features and initiatives, and exciting and influencing teams and stakeholders around your vision and goals.
Build the future of omni-channel campaign creation and activation capabilities that allow our brand marketers and agencies to reach our customers where they are across the digital landscape.
You'll build the tools and processes that marketers use to create modern campaigns, including multi-step journeys, and activate them across email, SMS, site experience, AdTech platforms, Asset Management (DAM), workflow and automation tools and more.
You'll innovate and evangelize the future of marketing capabilities!
What You'll Do (Responsibilities):

Definition of product vision, roadmap, backlog, and strategic direction

Collaborate cross-functionally with both internal and external teams – with an ability to understand technical concepts in depth

Collaborate across GM and within the MIT team to groom and define backlog and sprint plans

Directly manage relevant technology, strategy, or agency vendor relationships

Work closely with business and IT teams to ensure alignment of product roadmap, delivery, and vision

Communicate and evangelize your product vision to executive leadership

Foster collaborative relationships with key partners (i.e., business leaders, IT, Analytics) by driving priorities across business pillars

Oversee and contribute to the development of feature requirements, user stories, acceptance criteria

Support building any relevant business cases, quarterly business reviews, or presentations related to your domain, product or expertise area

Contribute to PDMs overall Marketing Technology Product Management capability offering

Additional Job Description

Your Skills & Abilities (Required Qualifications):

5 years of relevant experience as a Product Manager, Solution Owner, Solution Architect

A Bachelor's degree is required

Deep understanding of core marketing functions and tools such as Adobe, Pega, Salesforce

Comfortable in situations with ambiguity and multiple stakeholders in a complex org structure

Hands on experience with Marketing Technology Platforms like CDP, DMP, DAM, CRM systems

Experience leading teams cross-functionally

Ability to mix technical and creative side of product management and marketing to create rationalized solutions

High level of sound logic and analytical ability where problems are unusual and difficult

Strong presentation skills

This job is not eligible for relocation benefits.
Any relocation costs would be the responsibility of the selected candidate

Compensation:

The salary range for this role is ($104,000 - $166,300).
The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs.
Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE.
DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.)
NOW OR IN THE FUTURE.
About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us

We aspire to be the most inclusive company in the world.
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture.
Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs.
Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family.
Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

• Company and matching contributions to 401K savings plan to help you save for retirement;

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

• Tuition assistance and student loan refinancing;

• Discount on GM vehicles for you, your family and friends.
Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging.
We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.
We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals.
As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics.
For purposes of this policy, "protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.
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In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.?

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave.
Learn more about:

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status.
Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities.
If you need a reasonable accommodation to assist with your job search or application for employment, email us at ****** .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.