Job Description
What you'll do:
As
VP/Director, Video Investment , you will provide investment leadership across paid video channels including Linear TV, Addressable TV, and streaming video. In this role, you will manage the video investment teams to ensure a consistent go-to-market approach and create synergies with our media strategy to exceed campaign KPIs.
You'll play an instrumental, game-shaping role in developing strategic cross-platform video approaches and implementing innovative strategies across linear, streaming, and addressable TV to grow our clients' business. We are seeking a leader who will bring an innovative approach to planning and buying, endless curiosity to identify new opportunities, and an ability to achieve value through strong partner negotiations.
Day-to-day your role includes:
Overseeing development of cross-channel video strategies and analysis for clients – collaborating closely with Media Strategy, Media Precision, Account Management, and Measurement teams to ensure that work is strategically aligned and on-brief
Serving as a central point of contact for clients and internal teams for the broader video investment portfolio
Speaking fluently to all video channels, calling on deep expertise from activating one or more channels
Building and fostering strong partnerships with relevant media partners in the video ecosystem, including ability to constructively navigate negotiations and leverage cross-channel investments (i.e. linear broadcasters, CTV partners, ATV operators, etc.), as well as offering guidance on product roadmaps and agency wishlists
Leveraging data & audience insights, as well as historical performance, to validate video investment strategies, inform tactical decisions, and exhibit ongoing willingness to optimize investments for campaign success.
Overseeing the work of video specialists, managing workflow and providing strategic guidance and oversight
A willingness to learn about and embrace local formats like local TV, radio, and OOH – which our team often advises on in addition to national video
Providing thoughtful feedback to direct reports, using performance evaluation and internal process improvement to develop and motivate talent
Contributing to new business pitches by lending strategic video expertise and high-level planning across a variety of categories and prospective clients
Staying up-to-date on the latest advanced video offerings in the marketplace spanning streaming and addressable TV
Promoting a culture of shared learning and increasing visibility of video expertise within the agency
Being a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.
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