TITLE: Vice President of Engagement Strategy
DEPARTMENT: Membership and Marketing
REPORTS TO: President & CEO
CLASSIFICATION: Full-time, Exempt
SUPERVISES: Membership & Marketing Teams
PRIMARY PURPOSE OF POSITION
Provide strategic leadership that drives the growth, engagement, and retention of the organization's membership base while enhancing AAPACN's brand and visibility and ensuring that both dues and non-dues revenue goals are achieved.
Oversee department operations so that membership services, marketing initiatives, and communication efforts align with the organization's mission and goals.
Key responsibilities include: Membership Growth and Retention: Develop strategies to attract new members, retain existing ones, and improve member satisfaction by delivering value-driven programs, services, and benefits.Marketing and Branding: Lead the development and execution of marketing campaigns to promote the Association's offerings, build brand awareness, and engage target audiences effectively.Public Relations and Communications: Position AAPACN as the expert in post-acute care by engaging with media, securing placements and exposure, promoting our value, and communicating with targeted sectors.Strategic Leadership: Collaborate with leadership to align membership and marketing efforts with the organization's strategic objectives and long-term goals.Stakeholder Engagement: Build strong relationships with members, partners, media representatives, and other stakeholders to foster collaboration and support for the Association's mission.Data-Driven Decision Making: Use data and analytics to assess membership trends, evaluate the effectiveness of marketing campaigns, and guide future strategies.Revenue Generation: Drive membership dues, product sales, and Foundation giving.GENERAL REQUIREMENTS Decision-making: All decisions made in this position are of the highest level and impact the future success of the Association.
Decisions include those that affect the Association's operating expenses and budget, are analytical and based upon experience in the field, and/or derived from evidence-based research.Complexity: This position requires highly experienced analysis and judgment.
Experienced judgment is needed in predicting future trends and implementing changes to the Association's messaging to incorporate this analysis.Authority: This position coordinates routinely with the executive leadership team and directly oversees the membership and marketing teams.ESSENTIAL DUTIES Membership Development and Retention:
Lead the development and implementation of strategies to grow and retain the membership base, focusing on value delivery and engagement.Marketing and Branding:
Lead the creation of integrated marketing strategies to promote the AAPACN brand, AAPACN experts, products, and educational programs.Public Relations and Communications:
Develop and implement a comprehensive strategy to enhance AAPACN's brand awareness and reputation across targeted sectors.Leadership and Collaboration:
Lead and mentor marketing and membership teams to ensure productivity, innovation, engagement, and satisfaction.Strategic Leadership:
Establish key performance indicators (KPIs) and metrics to measure the success of membership and marketing efforts.WORKING CONDITIONS
Remote work environment
Assigned days and times within a Monday through Friday 40-hour work week
Occasional evening or weekend work
Some travel may be required
REQUIRED EXPERIENCE & SKILLS Bachelor's degree required with 7 years of leadership experience in membership, marketing, or related roles, preferably in a nonprofit, professional association, or member-based organization.Demonstrated success in driving membership growth, engagement, and retention.Experience implementing successful marketing campaigns that deliver measurable results.Experience managing cross-functional teams, including marketing and membership departments.Track record of fostering collaboration across organizational departments.Proficiency in membership management software and website management tools.Familiarity with digital tools such as email marketing platforms, SEO, social media analytics, and web analytics.Strong communications skills and ability to copywrite and edit collateral materials, press releases, and speeches.Must be organized, self-motivated, and able to multi-task, work independently, and use critical thinking to make decisions.
#J-18808-Ljbffr