Why We Need Your Talents: With our rapid projected expansion, the Live! Casino & Hotel Brand is searching for the right talent to grow with the organization and help drive our future success. Reporting to the General Manager , the Vice President of Marketing at Live! is responsible for Special Events, Promotions, Traditional and Digital Advertising, Public Relations , Entertainment, Website Marketing , Player Development , Direct Marketing offers, Hotel and Resort Marketing , Calendar M anagement and Planning, and Social Media. The ability to flawlessly execute the business requirements in one of the most premier casino and hotel destinations is paramount to this position's success. This is a leading role within the organization; expected to interact across all employee levels, including corporate executives and owners.
Where You'll Make an Impact: Develop and execute both short- and long-range marketing plans and programs. Business unit owner responsible for driving incremental revenues from a variety of sources -both for Gaming and Non-gaming. Identifies revenue potential by key market segments and controls expenses to achieve an acceptable rate of return on investment. Responsible for creating marketing plans, planning and execution of all programs in order to achieve gaming and non-gaming revenue goals. Responsible for the development and implementation of marketing policies, procedures, and programs Work alongside of other revenue units to successfully plan, support and execute programs and strategies. Manage budget by tracking expenditures, accruals, reporting, forecast and invoicing. Communicate and work with finance, analytics, and other departments across the enterprise to improve the marketing division and overall company's position , including working with Centralized Marketing services and other property marketing Continually evaluates the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions. Hire, train and mentor department team members; corrective counsel when Demonstrate a commitment to ensuring responsible gaming practices . Leads the Live! Casino & Hotel effort in establishing it as a community leader. All other duties as assigned. Skills to Help You Succeed: High degree of computer literacy with in-depth knowledge of PC and Mid-Range system applications. Outstanding communications and presentation skills. Ten (10) – fifteen (15) years' experience in operating Consumer Marketing programs in a high-volume hospitality environment, including conceptualizing, producing and executing these types of programs. Ability to quickly analyze problems and present solutions in a clear and concise manner. The ability to multi-task. Must-Haves: Bachelor's Degree from an Accredited Institution in a business-related field (i.e. Marketing, Finance, Business) or equivalent experience required. MBA is preferred. Must have the ability to secure and maintain licensure as required by Louisiana Gaming Control Board or any other applicable regulatory entity as may be required to perform assigned duties, or as required by Live's operating standards. Physical Requirements: Ability to work extended hours across all shifts in a 24/7 work environment.
