The Vice President of Marketing is responsible for leading the NAIA's marketing efforts including strategy, planning, and execution. The role will oversee brand strategy, digital marketing including athletics communication, social media, PR, email campaigns, advertisement, and digital and content creation to support various initiatives. With a combination of strategic leadership and marketing activities know-how, this individual will lead a team of marketing professionals in delivering engaging and compelling marketing efforts for the organization.
Serving as a member of the NAIA's internal Leadership Team, the position will lead marketing activities that elevate the affinity and awareness of the NAIA amongst target audiences.
Essential duties and responsibilities include, but are not limited to, the following:
Marketing Strategy
Responsible for creating the overall marketing strategy for the NAIA, aligning within the organization, and leading execution of the strategy within the marketing team Responsible for leading the NAIA's brand advocacy initiative including oversight of the selected marketing agency, integration of the brand messaging throughout all marketing materials, leading implementation of the identified promotional activities, and successful creation of the membership advocacy platformWorking with the VP of Membership Acquisition and Retention, create marketing strategy specifically aimed at promoting the NAIA to prospective membersMarketing Activities Oversee all digital marketing efforts, including social media, website, video, email campaigns, advertisement, and other assets to support the various initiatives. Lead development and execution of public relations and thought leadership endeavors that elevate the position of the NAIA within target audiences in higher education and intercollegiate athleticsResponsible for the content creation strategy and implementation to ensure consistent and compelling content is delivered across all marketing platforms and assetsMaintain knowledge of evolving marketing trends, developments, and best practicesMarketing AdministrationEstablish metrics, both leading and lagging indicators, to evaluate all marketing activities and monitor and report resultsLead all departmental annual goal setting and budgeting processes including quarterly forecasting Evaluate the need for marketing vendors and manage relationshipsRequirements
Bachelor's degree in marketing, communications, public relations, or related field10 – 15 years' experience leading marketing for an organization or companyAssociation, non-profit, and/or sports marketing experience preferred. Higher education experience a plusMarketing strategic mindset with the ability to create and implement short and long-term marketing plans that align with strategic prioritiesStrong knowledge of digital marketing platforms including social media, website, email campaigns and evolving marketing technologyProven experience with building and delivering brand marketing initiatives that drive target audience engagement levels Excellent people management skills, with a track record of building and leading high-performing marketing teams Experience in measuring and reporting performance of marketing campaigns and efforts that drive growthDemonstrated strong written and oral communication including public speaking Job Type: Full Time
