Vice President of Performance Marketing About the Company Leading philanthropic organization providing health insurance to local residents
Industry
Insurance
Type
Non Profit
Founded
1933
Employees
5001-10,000
Categories InsuranceFinancial ServicesB2CAffordable Care ActFitnessNorth CarolinaRecipesWeight LossHealth CareMedicalHealth Insurance Specialties health services and insurance Business Classifications B2C About the Role The Company is seeking a Vice President of Performance Marketing to lead the transformation of healthcare through data-driven, customer-centric marketing strategies.
The successful candidate will be responsible for the development and execution of comprehensive marketing initiatives that drive lead generation, increase brand awareness, and enhance customer engagement.
This role demands a dynamic leader with a proven track record in CRM and lifecycle marketing, particularly in a direct-to-consumer business environment.
The VP will oversee a high-performing team, manage marketing budgets, and foster a culture of continuous improvement and results.
Collaboration with cross-functional teams is essential to ensure integrated marketing plans that meet the needs of all business lines.
Applicants for the VP of Performance Marketing position at the company should have a minimum of 10 years' experience in CRM or lifecycle marketing, with at least 7 years' in a leadership role.
A strong background in growing businesses through marketing outcomes is required, as is an undergraduate degree in marketing or business (MBA preferred).
The role demands a leader with a modern marketing mindset, adept at authoring new strategies, and championing cross-functional work.
The ideal candidate will have significant people leadership experience, a strong ability to build trust, and a proven record of managing high-performing teams.
The VP will be expected to work in a complex team environment, effectively marshal resources, and span across multiple leadership levels to achieve business goals.
Hiring Manager Title
Chief Communications, Marketing and Corporate Social Responsibility Officer
Travel Percent
Less than 10%
Functions Marketing