Vice President of Performance Marketing About the Company Leading philanthropic organization providing health insurance to local residents
Industry
Insurance
Type
Non Profit
Founded
1933
Employees
5001-10,000
Categories InsuranceFinancial ServicesB2CAffordable Care ActFitnessNorth CarolinaRecipesWeight LossHealth CareMedicalHealth Insurance Specialties health services and insurance Business Classifications B2C About the Role The Company is seeking a VP of Performance Marketing to lead the transformation of healthcare through data-driven, customer-centric marketing strategies.
The successful candidate will be responsible for the development and execution of comprehensive marketing initiatives that drive lead generation, increase brand awareness, and enhance customer engagement.
This role demands a dynamic leader with a proven track record in CRM and lifecycle marketing, particularly in a direct-to-consumer business environment.
The VP will oversee a team that leverages various channels to achieve marketing objectives and will be a key partner in cross-functional efforts to ensure integrated and relevant customer experiences.
Applicants for the VP of Performance Marketing position at the company should have a modern marketing mindset that is digital-first, outcome-driven, and adaptable.
The role requires a leader with a strong ability to build and lead high-performing teams, manage marketing budgets, and foster a test-and-learn culture.
The ideal candidate will have at least 10 years' experience in CRM or lifecycle marketing, with a minimum of 7 years in a leadership capacity, and a background in growing businesses through marketing outcomes.
A collaborative approach, strong executive presence, and the ability to work effectively in a complex team environment are essential.
The VP will be expected to have a significant people leadership experience, a strong ability to build trust, and a proven record of guiding high-performing teams.
Hiring Manager Title
Chief Marketing Officer (CMO)
Travel Percent
Less than 10%
Functions Marketing