Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The Firm's employees serve clients worldwide including corporations, governments, and individuals from more than 1,200 offices in 42 countries. Morgan Stanley Wealth Management (WM) is an industry leader in providing advice and investment solutions to clients using its diverse set of Financial Advisors. The acquisition of E*TRADE in 2020 expanded the value proposition to younger, high-potential, digital-savvy clients who preferred a self-directed trading and investment solution. This rich and robust dataset of customers is a competitive advantage which allows us to deliver value across a full-service relationship to our clients.
WM Analytics & Data (A&D) owns all the management reporting, customer and product behavior insights, and predictive modeling in support of WM, Banking, and Marketing. The WM A&D Digital Marketing & Acquisition Analytics team owns all the digital journey analytics and customer acquisition reporting for both WM and E*TRADE, in support of WM Digital Marketing, Banking, and Digital Onboarding stakeholders.
The WM A&D Digital Marketing & Acquisition Analytics team is searching for a Vice President, Digital Marketing & Acquisition Analytics who will partner with Digital Client Experience & Platform (DCEP) teams by leading digital marketing analytics for E*TRADE account opening and onboarding. This role will report directly to the Executive Director, Head of WM A&D Digital Marketing & Acquisition Analytics.
The candidate will collaborate closely with the E*TRADE Digital Onboarding team to analyze and provide insights on the health of the E*TRADE digital account opening funnel. They will act as a thought partner, in the room with the team as ideation is happening, while offering real-time support as needed.The candidate should be a strategic thought leader with strong business acumen and the ability bring clarity to ambiguous situations.
Examples of ongoing projects include: deep-dive into understanding account funnel drop-off points and account open rates; analysis of account funnel health during various media campaigns; development of Tableau dashboards leveraging multiple data sources to display account open trends and kick-out rates.
·Responsibilities
·Lead an offshore team of digital marketing analytics professionals (3)
·Collaborate with business partners to define and achieve strategic outcomes. Translate business problems into team deliverables. Execute on these deliverables and then use those insights to inform decision making.
·Drive investigation, measurement, and reporting on the account opening funnel to provide actionable insights that will enable the firm to optimize funnel investments to drive growth and deliver the best customer experience
·Analyze account funnel data to understand digital client journeys and profiles to make recommendations that will drive higher usage and relevance of our digital channels
·Work with various data sources and develop SQL queries to build robust reporting and insights and understand the conversion/assets driven by the account opening funnel
·Actively promote a culture of disciplined Test & Learn
-Bachelor's degree in a relevant field; MBA or other advanced degree preferred.
-A minimum of 10 years of experience in a Data or Analytics role, preferably in the financial services industry.
-Must have experience or knowledge in web analytics suites like Adobe Analytics/Heap and data visualization tools such as Tableau
-Must have experience with SQL across various versions (MySQL, PostgreSQL, etc). Experience with other languages such as Python also preferred.
-Must be able to identify and blend multiple disparate data sources from different business units using ETL or other processes.
-Must have experience translating business workflows into technical and analytics requirements
-High proficiency in Microsoft PowerPoint, Excel, and Word
-Ability to work independently with a strong sense of accountability/ownership.
-Must be a self-starter and a quick learner, able to prioritize and delegate effectively to manage delivery/execution of a wide range of tasks and initiatives.
-Ability to delegate; role will require managing offshore resources in India
-Excellent communication skills, including the ability to present complex information to senior stakeholders in a clear and concise manner.
-Ability to collaborate effectively with cross-functional teams and stakeholders at all levels of the organization.
Expected base pay rates for the role will be between $100,000 and $180,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.
Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).