Our client, a nationally known healthcare provider in Nashville, TN, is looking for a senior-level Senior Marketing Manager with corporate B2B experience to join their team in a full-time capacity.
This is a fully onsite opportunity, 5 days per week. Candidates must be within driving distance of Nashville or willing to relocate. There's a relocation package available for candidates looking to move to Nashville. The Senior Marketing Manager will report to/work closely with the Head of Marketing, along with working across teams. This role must have in-depth business and marketplace knowledge to lead the development and execution of annual strategic marketing plans, including market research, marketing campaigns, and successful advertising and public relations efforts. You'll be in charge of crafting key messaging and positioning for all branding initiatives for the assigned LOB, so being a strong writer is a must.
Senior Marketing Manager Responsibilities:Develop and execute comprehensive go-to-market plans to support primary LOB growth.With the marketing team, develop promotional material, email marketing campaigns, website assets, and collateral resource library to support LOB.Collaborate with senior leadership, service line owners, and contracting experts to write content for sales collateral, How-to-Sell documents, presentations, case studies, web content, and sales training.Assess LOB new market and/or customer segments and develop appropriate strategies and tactics to drive penetration.Develop creative and strategic insights about customer needs through collaboration with other departments.Lead market research: execute and interpret primary or secondary research to generate key strategic insights, assess market potentials, etc.Help lead tradeshow and conference strategy.Work with the PR team to identify and execute public relations efforts that align to branding and messaging.Senior Marketing Manager Requirements:10+ years of B2B marketing experience; background in healthcare, medical devices, non-acute care preferred.Bachelors Degree in Marketing and/or Marketing Communications.Experience writing copy for marketing, sales, and/or thought leadership.Proficient in Microsoft Office (especially PowerPoint and Excel).Highly professional individual able to present to c-suite and stakeholders.Experience working with non-acute care organizations is a plus!In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace.
BenefitsClient offers a total rewards package that supports the health, life, career, and retirement of our colleagues. The available plans and programs include:
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance, and more.Free counseling services and resources for emotional, physical and financial wellbeing.401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service).Employee Stock Purchase Plan with 10% off company Healthcare stock.Family support through fertility and family building benefits with Progyny and adoption assistance.Referral services for child, elder and pet care, home and auto repair, event planning and more.Consumer discounts through Abenity and Consumer Discounts.Retirement readiness, rollover assistance services, and preferred banking partnerships.Education assistance (tuition, student loan, certification support, dependent scholarships).Colleague recognition program.Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage, and leaves of absence).Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
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