The US Personal Banking(USPB)Marketing Transformation and Delivery(MT&D)organizationis responsible formarketing operations, channel delivery and marketing technology in support of theConsumer Bank's marketingefforts,inclusive ofBranded Cards, Retail Bank, Retail Services, Mortgage and WealthManagement.?
TheVP,MarketingTransformationiscriticalrolewithin the organization, responsible forsupportinga multi-faceted team of professionals charged withdefining, driving, andcommercializingour Transformation roadmap with a focus on radically improving speed to market, operating efficiency, and quality.?TheVPwill workto supportcross-functional teams throughout the enterprise to fundamentally reshape end-to-end capabilitiesleveraginga diverse consultative toolkit and strong facilitation skills to manifest meaningful change.Thisrole will support various workstream and projects within the roadmaprequiresan experiencedindividual,preferably with deep exposure to Consumer Financial ServicesMarketingcapabilities.
He or she should be skilled indriving radical innovation across processes, operating model design, infrastructure, and policy implementation.Core areas of focus include:
Define the transformation strategy:Support in definingstrategy,opportunity,anddiscovery efforts toidentifytarget strategic initiatives while working with leadership to help define the longer-term organizational strategy for change.
Mobilize and drive strategic initiatives:Scope, mobilize, and drive critical strategic transformation programs with an emphasis on end-to-end change. ??Leverage a diverse consultative toolkit and advanced facilitation techniques enabling deep collaboration & partnership with extended teams while accelerating the change management lifecycle.
Value capture:Drivearticulation of the value of transformation across the Marketing ecosystem and all change programsimpactingpriority capabilities.? Measure andmonitorthe impact of change through both operational and financial metrics including improvements in speed to market, campaign agility, and operational risk.
Risk & Control:Supportthe evolution of our process-based risk framework ensuring future state design simplifies &standardizes the way in which weoperate. Work with partners within and outside of Marketing Transformation & Delivery to ensure the organization meets its Risk commitments (e.g.Issue remediation, etc.).
Qualifications:
5+Years of experiencein Financial Services, Marketing, and/or Digital
5+ Years in Marketing including strategy, operations, audience management, channel management, content, and/orMarTech
Requires attention to detail andgood communicationskills
Strong ability to problemsolveand sense of ownership
Demonstrated organizational skills and ability to manage multiple tasks under aggressive timelines
Solid communication and presentation skills
Strong interpersonal skills anddemonstratedsuccess in building collaborative relationships with the ability to influence the development and execution of key strategies/initiatives
Ability to work well under tight deadlines in a fast-paced and team-oriented environment
Execution and results oriented with a desire to drive change and continuous improvement
Familiarity withstrategy developmentresponsibilitieswith a proven ability to develop multi-year change plans, business cases, and storytelling
Desired exposure to key applications across theMarTechecosysteme.g.Aprimo, Adobe, Salesforce Marketing Cloud,Pega, and/orNaehas
Education:
Bachelor's/University degree
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Digital & Social Media Marketing------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
Wilmington Delaware United States------------------------------------------------------
Primary Location Full Time Salary Range:
$114,720.00 - $172,080.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Anticipated Posting Close Date:
Nov 21, 2024------------------------------------------------------
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Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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