VP of Digital Marketing/Demand GenerationSelfpublishing.com is a company that teaches people how to write, market & publish their first book in as little as 90 days. Then we teach people to use that book to grow their impact, income, or business.
Our program is by far the best on the market which is why we have one of the highest student success rates of any online training company. We genuinely care about student results and provide a great avenue for them to be successful.
Our company is driven by 2 unique viewpoints:
It's not about the book. It's about what the book does for you. We believe that "Books Change Lives" and we believe in the power of "(changing lives through books)."
In going through the process, our students learn a lot about themselves and conquer fears, challenges & limiting beliefs they never knew existed. They're also surprised by all of the opportunities that pop up once their book is out in the world.
The purpose of our company is to disrupt the publishing industry and show people that self-publishing is not only an option, it's the BEST option. The publishing industry is broken. Big publishers are antiquated and inefficient. They take advantage of the people doing the hard work...the authors. Our company exists to show people there is a better way…
…a way that doesn't involve: using a publisher, wasting 2 years of your life, giving away all of your creative liberties, giving away all of your book royalties, and relying on a publisher that doesn't do any marketing for your book.
Selfpublishing.com made the INC 5000 in 2018 (#2,699) and in 2019 (#1,483) as one of the 5,000 fastest-growing private companies in the US. As we always say, "the best is yet to come." We're excited to continue climbing & growing thanks to our incredible team & customers.
About the role The VP of Digital Marketing/Demand Generation is responsible for driving the economic engine at selfpublishing.com. The purpose of this position is to grow Qualified Appointments (Qapps) and Revenue as fast as possible while also reducing CAC (cost to acquire customer).
Filling up the sales team's calendars with qualified appointments.The VP of Marketing focuses the team on growing the channels that are working, pruning the channels/campaigns that aren't working, and breeding a culture of testing/innovation to sprout new marketing campaigns and channels. All of these decisions are made by data and rigorous testing...NOT..."gut feel." Trusting your gut (informed by conversations with customers) is great when coming up with new tests to run...not when making big decisions on how to allocate marketing budget.
KPI's Revenue - grow by 40%+ or more per year.# of Qapps - grow by 40%+ or more per year.Cost to Acquire Customer (CAC).What you'll do MUST be great at 3 things:Scaling paid acquisition channels past $10M/year (FB/IG/Google/YT/LinkedIn).Proven leader of a marketing/demand generation team at scale.LOVES marketing & is passionate about it.Qualifications Experience running marketing for a company doing at least $20M in annual revenue.
Ability to create & grow multiple marketing channels (and manage the leaders of those channels) in a way that drives down CAC while also growing revenue.
A visionary with a deep understanding of innovative online marketing strategies and a proven track record of creating campaigns and initiatives that will drive down CAC while increasing revenue.
A strong leader/executive who can lead a team.
Thorough hands-on experience building, implementing, and maintaining marketing campaigns and automated systems.
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