PART-TIME CO-FOUNDER (EQUITY COMPENSATION ONLY) ABOUT GO WFO: GO WFO is a groundbreaking startup aiming to revolutionize the extreme sports industry. Our project holds the potential to revolutionize the landscape of extreme sports, targeting an industry with up to 400 million enthusiasts, 4 million creators, and approximately $200 billion in transactions.
For the past two years, we have been developing a community network ecosystem with an events management system, multi-vendor merchandise solutions, livestreaming, and other applications and service offerings. We're fully embracing cutting-edge technologies like blockchain, social tokens, and both WFO community and Creator NFT collections.
OPPORTUNITY :
As a part-time co-founder, you will have the opportunity to collaborate with our team of exceptional and seasoned co-founders who have pioneered numerous national and international ventures, amassing sales of several hundred million and a capital raise surpassing $500 million.
· Project Overview: gowfo.com
· Instagram: Instagram.com/gowfotv
· TV Channel: wfo.tv (in development)
ROLE: VP OF MARKETING The Director of Marketing will be responsible for executing holistic marketing strategies and tactics regarding the marketing and outreach initiatives for the GO WFO community network), NFTs, social tokens, as well as optimizing brand engagement, and fostering relationships with extreme sports enthusiasts and influencers. The ideal candidate will have a proven expertise in growth hacking, content marketing, community engagement, and a deep passion for extreme sports, backed by strong leadership and analytical capabilities.
RESPONSIBILITIES :
· Develop marketing strategy and execution plan for launching and growing the GO WFO community network and ecosystem.
· Help orchestrate and implement comprehensive marketing strategies to fuel GO WFO's growth trajectory.
· Managing and protecting the company's brand, which includes developing and implementing branding strategies, as well as monitoring how the brand is perceived by creators and the public.
· Spearhead branding initiatives, crafting compelling messaging that resonates with our target audience.
· Responsible for creating compelling narratives around individual products and services.
· Develop and optimize the GO WFO website, community network and landing pages to bolster lead generation and conversion rates.
· Curate persona development strategies, fine-tuning our messaging to resonate with specific audience segments.
· Architect customer journeys, ensuring seamless and engaging interactions across all touchpoints.
· Drive content marketing efforts, creating compelling narratives that align with our brand's vision and mission.
· Champion both inbound and outbound marketing initiatives, maximizing brand reach and engagement.
· Cultivate robust relationship marketing strategies, fostering deep connections with our audience and stakeholders.
· Oversee the design and distribution of marketing collateral that reinforces our brand messaging.
· Lead outreach initiatives to engage extreme sports creators, enthusiasts, and influencers, building a vibrant and engaged community.
REQUIREMENTS :
· Proven track record in leading comprehensive marketing campaigns with measurable results.
· Expertise in growth hacking, with a knack for identifying and leveraging growth opportunities.
· Deep understanding of persona development and customer journey mapping.
· Proficiency in content marketing, inbound, and outbound marketing techniques.
· Demonstrable experience in relationship marketing and community engagement.
· Strong analytical skills with a penchant for data-driven decision-making.
· Strong leadership skills with the ability to inspire and motivate cross-functional teams.
· Strong leadership skills with excellent verbal and written communication proficiency
· Ability to ensure that marketing initiatives are aligned with corporate objectives
· Thorough knowledge of data analytics and experience working with market research tools
· Ability to lead in a constantly changing workplace
· Data analytics, product branding, and public relations expertise
· Proven ability to create and coordinate marketing campaigns
· Deep understanding of digital and social media marketing knowledge
· Ability to devise innovative marketing strategies that result in increased brand recognition and profitability
INNOVATIVE GROWTH & ASPIRATIONS: We're at the frontier of technology adoption, integrating a community network with innovative elements like blockchain and NFTs to redefine the industry's interaction landscape.
WHY JOIN US: Seize the chance to work alongside international co-founders in a pioneering venture set to redefine the extreme sports sphere. Elevate the user experience with us. Shape the digital future with GO WFO!
