The Specialized Analytics Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.Responsibilities:Incumbents work with large and complex data sets (both internal and external data) to evaluate, recommend, and support the implementation of business strategiesIdentifies and compiles data sets using a variety of tools (e.g. SQL, Access) to help predict, improve, and measure the success of key business to business outcomesResponsible for documenting data requirements, data collection / processing / cleaning, and exploratory data analysis; which may include utilizing statistical models / algorithms and data visualization techniquesIncumbents in this role may often be referred to as Data ScientistsSpecialization in marketing, risk, digital and AML fields possibleAppropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.Qualifications:6-10 years of experienceWorking experience in a quantitative field, Financial/Credit Card industryMust have Demonstrated ability in data retrieving and manipulation as well as proficient analytical skillsExcellent analytic ability and problem solving skillsProficient in Microsoft Office including excellent MS Excel skills to develop analytic presentationsExcellent communication and interpersonal skills, be organized, detail oriented, and adaptive to matrix work environmentEducation:Bachelors/University degree, Master's degree preferredThis job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.This individual will be responsible for optimizing the performance of credit card acquisition paid search and display campaigns, managing targeting for digital prequal and prescreen programs and driving the digital sales transformation for credit cards business through new capability evaluation and end to end funnel management.Responsibilities:Responsible for optimizing performance and effectiveness of credit card paid search and display acquisition campaigns in terms of cost and returns and driving growth.Responsible formanaging targeting for digital prequal and prescreen programs.Responsible for driving digital sales transformation for the credit cardbusiness through new capability evaluation and end to end funnel management.Leverages a variety of tools and platforms (e.g. Adobe Analytics, SA 360, Python, etc.) to help predict, improve, and measure the success of key business to business outcomes.Qualifications:Experience of working paid search and display analytics, bidding, targeting, and optimization is required.Adobe analytics experience. Certification would be preferred.Financial/Business Analysis and/or credit/risk analysis with ability to impact key business drivers via a disciplined analytic process------------------------------------------------------Job Family Group:Decision Management------------------------------------------------------Job Family:Specialized Analytics (Data Science/Computational Statistics)------------------------------------------------------Time Type:Full time------------------------------------------------------Primary Location:New York New York United States------------------------------------------------------Primary Location Full Time Salary Range:$157,040.00 - $235,560.00In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.------------------------------------------------------Anticipated Posting Close Date:Jun 07, 2024------------------------------------------------------Citi is an equal opportunity and affirmative action employer.Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity reviewAccessibility at Citi.View the "EEO is the Law" poster. View theEEO is the Law Supplement .View theEEO Policy Statement .View thePay Transparency Posting
