Web Conversion Rate Optimization Manager - Accruent
Personal development and becoming the best you are all about growth and exploring new skills and opportunities – both in and out of the office. At Accruent, we call this Grow Without Limits, and we're proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you as we are looking for a Web Conversion Rate Optimization Manager to strengthen our Marketing team.
As a Web CRO manager, you will work as part of innovative digital marketing team to develop and implement strategies to improve conversion rate across Accruent.com. You will use a mix of creative and analytical skills to understand our website visitors, run experiments (A/B tests), create a better user experience and drive conversions.
We are looking for someone who identifies as a "doer" and is comfortable working cross-functionally within the marketing team and beyond, take ownership of KPIs and deliver results.
Key Responsibilities:
The two main KPIs for this role arewebsite conversion rateandcustomer satisfaction (CSAT).
Identify, develop, and execute A/B tests to improve Accruent website conversion rates, enhance user experience, and drive revenue growth.
Develop a deep understanding of our customers and their digital journeys to build optimized and personalized experiences.
Own the experimentation strategy and execution of tests while supporting cross-functional teams in managing the website roadmap.
Identify underperforming pages and develop improvement strategies.
Report on experiment results, share insights, and celebrate successes.
Collaborate with cross-functional teams, including developers, SEO, and marketing managers, to drive optimization projects.
Monitor and optimize website performance using data-driven insights.
Partner with UX and Design teams to develop impactful testing opportunities.
Optimize conversion paths for inbound marketing channels (e.g., organic and paid).
Recommend and experiment with web tools such as personalization tools, chatbots, ROI calculators, and interactive features to increase conversion.
Requirements:
6+ years of experience working in B2B web marketing team
Excellent understanding of content management systems (CMS), marketing systems, attribution models and processes, Google Analytics, and other web technology infrastructure
Great understanding of CRO and proficiency in A/B testing tools such as Optimizely, Google Optimize, VWO, etc.
Must possess the ability to delve deep into data, draw meaningful conclusions, and effectively present the outcomes, successes, and learnings from various experiments and tests conducted.
Be comfortable troubleshooting the website and constantly improving the User Experience of the website
Excellent project management skills with proven record of project delivery within the identified time and resources
Experience creating and documenting technical business requirements for new project features, CMS and web experiences
Having a creative mind with the ability to use data-driven insights to generate results
Strong written and verbal communication skills and stakeholder management skills
Ability to manage a dynamic, fast-paced environment with strong capabilities of planning and managing short-term and long-term projects
Must have a positive mindset and "get stuff done" attitude
Be a team player, be proactive and take full ownership of projects and results
Organized with strong attention to detail
The person must thrive in a problem solving and continues improvement environment
Nice to have:
Full understanding of publishing on Hubspot or Drupal CMS platform
Experience with marketing automation platforms such as Marketo, and CRM such as Salesforce
Hands-on experience with Google Analytics, Data Studio, chatbot solutions, and Google Tag Management
HTML, CSS or web development experience
Fortive Corporation Overview
Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.