Chief Marketing Officer

Are you a master of marketing strategy, capable of crafting campaigns that drive our legal services forward?

Can you navigate the complexities of legal marketing, from brand management to client acquisition and public relations?

Do you see opportunities to innovate and optimize in a challenging legal landscape?

Is your communication so refined that every message resonates with clarity and strategic foresight?

Final question:

When faced with a challenge, do you get excited or run away?

** IMPORTANT: TO APPLY **

If you have any questions, please email ******** only.

Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform.

To Apply: Submit your application by clicking the "Apply" button and applying on the

Crisp Recruit

page that opens.

**RECRUITERS DO NOT CONTACT**

Amaro Law Firm stands as a beacon of justice in the Texas injury and wrongful death legal landscape, with a rich history of championing the rights of individuals wronged by negligence. Our roots dig deep into the heart of Houston, with branches extending across Austin, Dallas, San Antonio, and other Texan cities, forming a sturdy network of legal support for the communities we serve.

Our practice areas span a vast spectrum, ranging from Motor Vehicle Accidents to Catastrophic Injuries, Wrongful Death, 18 Wheeler Accidents, Work Injuries, and more, reflecting our diversified expertise tailored to meet the unique needs of our clients.

Amaro Law Firm is a green apple in a bucket of red apples, and the market leader in redefining the public's perception of "injury law firms." We are not your cheesy "tv lawyer" injury law firm. The CMO's role is to market the "green apple" to potential clients who may not be aware that there is an alternative. Most trial lawyer law firms get their business from the "tv lawyers" through referral partnerships, but our law firm goes direct to market to cut out the middle man by strategic branding and data based targeting. This is an opportunity for an astute marketing professional to flex their creativity muscles and to work in an environment that rewards thinking outside of the box.

As the CMO, your mandate extends beyond the traditional realms of marketing oversight. You are the architect of our brand's growth trajectory, tasked with building the strategies and campaigns requisite for propelling us from a formidable local entity to a legal juggernaut with a burgeoning client base and national recognition. Your expertise in cutting-edge marketing strategies is the catalyst for our envisioned transformation, providing the framework for data-driven decisions, innovative campaigns, and a culture of creativity and impact.

Key Responsibilities Include:

Strategic Leadership in Demand Generation:

Devise and implement a holistic demand generation strategy that encompasses all aspects of Amaro Law Firm's marketing efforts, from online campaigns to high-profile events, ensuring alignment with our business goals.

Brand and Founding Attorney Persona Amplification:

Elevate Amaro Law Firm's brand and the persona of our attorneys by leveraging their expertise and media presence to enhance market presence and client engagement.

Service Marketing Management:

Develop compelling marketing strategies and offers for Amaro Law Firm's services, ensuring alignment with overall business objectives and market needs.

Multichannel Marketing Execution:

Oversee and optimize a multichannel marketing strategy, incorporating digital, social, and traditional channels to maximize reach and impact.

Data-Driven Decision Making:

Utilize data analytics to inform marketing decisions, ensuring strategies are based on solid evidence and insights to achieve measurable results.

Team Leadership and Development:

Train and mentor the marketing team, fostering a culture of excellence, innovation, and continuous improvement.

Content Strategy Oversight:

Guide the development and execution of Amaro Law Firm's content strategy, ensuring all content is on-brand, compelling, and effectively supports marketing and business objectives.

Innovation and Market Trends:

Stay ahead of industry trends and innovations, continuously exploring new marketing technologies, strategies, and approaches to keep Amaro Law Firm at the forefront of the legal marketing space.

Performance Analysis and Reporting:

Regularly review and analyze marketing performance metrics, providing detailed reports to senior management and adjusting strategies as necessary to improve outcomes.

** IMPORTANT: TO APPLY **

If you have any questions, please email ******** only.

Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform.

To Apply: Submit your application by clicking the "Apply" button and applying on the

Crisp Recruit

page that opens.

**RECRUITERS DO NOT CONTACT**

What We're Looking For:

Professional Experience:
Proven experience in a senior marketing role, preferably within a law firm or professional services environment.
Demonstrated success in developing and executing marketing strategies that drive business growth.
Strong background in brand management, public relations, and digital marketing.
Master's degree in Business Administration, Marketing, or a related field (preferred, not required).

Strategic and Analytical Proficiency:

Exceptional ability to translate visionary goals into actionable marketing plans.
Proficiency in using data and analytics to inform marketing strategies and measure performance.
Strong understanding of marketing technologies and tools, including CRM and marketing automation platforms.
Interest in AI trends and tools in marketing, with a keen eye on how emerging technologies can enhance marketing efforts.
Understanding of data based marketing strategies and systems to work with a large intake (sales) department to set, tweak, and pivot campaigns to manage expected CPL and CPA targets.

Team Leadership:

A track record of leading high-performing teams and mentoring future leaders.

Communication and Collaboration:

Excellent written and verbal communication skills
Ability to effectively collaborate with the firm's leadership, attorneys, and other key stakeholders.

Professionalism and Integrity:

An unwavering commitment to upholding the highest standards of integrity, professionalism, and ethical conduct in all interactions and operations within the firm.
A deep understanding of legal industry trends and the ability to adapt these insights to our firm's marketing strategies.
Grit, work ethic, first one in/last one out mentality - whatever it takes.

Why You Should Work Here:
Firm Owner, James Amaro, is an astute marketer with a background in digital marketing and start-ups before going to law school, and is very hands on and supportive of the marketing efforts.
Our primary focus is about the right and the wrong of what's happening - business will follow.
In addition to righting the wrongs in our cases, we also protect people from bad lawyers - we're the "real deal."
Nine dynamic "hub"locations and growing (bar licenses in 8+ states).
An innovative work environment that values and harnesses your ability to translate visions into tangible results.
A collaborative and inclusive culture where your leadership and strategic insights are highly valued.
A chance to shape our firm's direction and positively impact our clients' experiences.
Opportunities to attend high-level industry conferences and networking events.
The autonomy to implement innovative solutions that elevate our firm's presence.
A dynamic team of professionals committed to achieving excellence together.
A fulfilling role that enables you to leave a lasting imprint on our firm's legacy.

Additional Perks:
A competitive compensation package reflecting the pivotal nature of your role.

Benefits:
Blue Cross Blue Shield, low deductible options
Family inclusion can be negotiable
401K with 4% match
Life insurance
If you are the right fit, but not in Texas already, don't worry - we will help pay to get you here!

We're all about working hard and staying humble. In the spirit of humble bragging, here are some of our awards and accolades:

R. James Amaro:
Top 100 Super Lawyers Houston - Thomson Reuters (******** )
Best Lawyers () 2024
Super Lawyers - Thomson Reuters (******** )
Rising Star - Thomson Reuters (******** )
National Trial Lawyer Top 100 - National Trial Lawyer (2011-present)
AV rated preeminent - Martindale-Hubbell
Lifetime Member - The Multi-Million Dollar Advocates Forum
Texas Top 50 and 100 Verdicts 2023, 2019, 2015

Matthew A. Elwell:
Super Lawyers Rising Star - Thomson Reuters (******** )
Up-and-Coming 100: Texas Rising Stars (2022)
Top 40 under 40 - Civil Plaintiff - National Trial Lawyers (2022)
Top 40 under 40 - National Trial Lawyers (2021)
Top Houston Personal Injury Attorney - Houstonia Magazine (******** )

Anna J. McMullen:
Top 40 under 40 Injury Lawyers - National Trial Lawyers (2020)
Super Lawyers - Rising Stars by Thomson-Reuters (2021)
Top 40 under 40 - Civil Plaintiff - National Trial Lawyers (2022)
Top Women Attorneys Rising Stars - Texas Monthly Magazine (2022)

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