Overview The Content Marketing Associate plays a critical role in driving the creation and execution of merchant-facing content to educate, engage, and enable Recharge brands. As the owner of Recharge's content, you will be responsible for developing high-impact, data-driven content such as case studies, blogs, decks, playbooks, webinars, and other merchant-dedicated resources.
You will collaborate cross-functionally with team members on Customer Marketing, Product Marketing, and Customer Success to create content that supports marketing campaigns, lifecycle communications, and customer enablement.
The ideal candidate is a creative storyteller who excels at creating informative content that resonates with merchants while aligning with Recharge's overall business goals. If you're passionate about content creation, have experience with a variety of formats, and have a knack for written communication—this role is perfect for you.
What you'll do Content creation: Own the development of content including blogs, case studies, playbooks, webinars, etc. Ensure content is data-driven and aligns with merchant needs, providing valuable insights and tools that drive business outcomes. Propose co-marketing opportunities with brands to increase brand visibility, and create value for both Recharge and the partner brand. Cross-functional partnerships: Collaborate with Customer Marketing, Product Marketing, and other stakeholders to create and deliver content that aligns with timely marketing initiatives, including product launches. Partner with internal teams to identify content gaps and opportunities for improving the merchant experience. Event support: Create and adapt content for merchant-facing events. Assist with speaker selection, preparation, and content for Recharge's annual user conference. Content distribution and optimization: Develop a process to ensure content is effectively distributed across multiple internal teams/channels for maximum reach. What you'll bring 3+ years of experience in content marketing, preferably in the ecommerce, SaaS, or B2B space. Proven ability to own end-to-end content creation, from ideation to distribution, across various formats including blogs, reports, case studies, and webinars. Strong writing, editing, and storytelling skills with a commitment to producing high-quality, impactful content. Familiarity with SEO best practices and content optimization strategies to drive organic web traffic. Ability to leverage data and analytics to inform content strategy and drive continuous improvement. Excellent project management skills, with the ability to manage multiple content initiatives and meet deadlines in a fast-paced environment. Passion for ecommerce, subscriptions, and empowering brands to succeed through valuable content.
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