\u003cb Overview\u003c b We are authentic, professional providers of fun, focused on building a Great Place To Work For All by staying true to our mission: \'Life's a Party, We're Makin' It Fun!\' and \'So Much Fun It's Scary!\' At Spencer's and Spirit Halloween, we do the right thing always-integrity, fairness, respect, and transparency are our foundation You will find our culture to be inclusive, passionate, resilient, and one that values differences and embraces all \u003cstrong One Team One Goal\u003c strong We are leaders and owners of our business success Whether it's developing new and exclusive costumes, quality testing products, or implementing technology solutions, our teams understand the value of working collaboratively to embrace change through innovation, curiosity, and thoughtfulness We offer a comprehensive benefits package that includes: \u003cul \u003cli \u003cem Flexible work environment\u003c em \u003c li \u003cli \u003cem Career advancement\u003c em \u003c li \u003cli \u003cem Competitive base salary \u003c em \u003c li \u003cli \u003cem Bonus opportunity\u003c em \u003c li \u003cli \u003cem Vacation, Personal, Sick and Holiday pay\u003c em \u003c li \u003cli \u003cem Medical, Dental, Vision, Disability, Life and AD&D insurance\u003c em \u003c li \u003cli \u003cem 401k with a company match\u003c em \u003c li \u003cli \u003cem 30% merchandise discount\u003c em \u003c li \u003c ul \u003cb Responsibilities\u003c b This position is responsible for translating brand strategy into an effective customer engagement plan for both Spirit Halloween & Spencer's online This individual must have a deep passion for customer experience and a guest first mindset \u003cul \u003cli Own the development of the Customer Engagement Strategy, and partners with the brand managers, marketing team and analytics team to execute the strategy\u003c li \u003cli Collaborate and communicate with multiple department leads to continually drive the best customer experience while meeting business objectives\u003c li \u003cli Develop a deep understanding of the customer experience and data flow to drive conversion & revenue\u003c li \u003cli Proactively recommend timely changes to the Customer Engagement Strategy based upon new data and customer insights\u003c li \u003cli Help drive brand strategy through customer experience and customer insights\u003c li \u003cli Implement site experiences, promotions, and taxonomy, including setting up A B tests\u003c li \u003cli Manage, maintain and expand the experience optimization and personalization platform\u003c li \u003cli Focuses on customer insight to develop and execute personalization experiences to drive conversion\u003c li \u003cli Collaborate with both online and brick & mortar Marketing teams to develop online promotional strategies that provide the customer a seamless experience\u003c li \u003cli Execute and report upon success metrics of onsite promotional strategies\u003c li \u003cli Identify strategic partnerships and emerging technologies that enhance and improve existing customer loyalty and conversion\u003c li \u003cli Partner with other ecommerce teams to coordinate and create both site wide and category level promotions that support the brands and encourage profitable conversion\u003c li \u003cli Develop and manage both strategy and execution of promotional campaigns for both brands\u003c li \u003cli Review and interpret data, in conjunction with Analytics & Email Manager, to improve promotional email performance as well as onsite promotions, including key digital KPI's and margin goals\u003c li \u003cli Using Adobe analytics, revenue forecasts, seasonal trends and other reporting to review performance of assigned areas of the site and make recommendations for improvement\u003c li \u003cli Source and acquire third party vendors and resources that support the needs of the department\u003c li \u003cli Work closely with and manage strategic vendor partner relationships to ensure we are maximizing their functionality\u003c li \u003cli Manage, maintain and expand the customer review program\u003c li \u003c ul \u003cb Qualifications\u003c b \u003cul \u003cli Bachelor's degree (B A.) from four-year College or University; or three to five years related ecommerce experience and or training; or equivalent combination of education and experience\u003c li \u003cli To perform this job successfully, an individual should have knowledge of Microsoft programs such as Word, Excel, PowerPoint and Outlook Experience with web analytics tools such as Adobe Analytics\u003cstrong \u003c strong \u003c li \u003cli In-depth knowledge of ecommerce analytics, including emerging trends\u003c li \u003cli Analytical problem-solving skills\u003c li \u003cli Transferring brand objectives into creative strategies and executions\u003c li \u003cli Experience working with UX Digital Creative teams\u003c li \u003cli Ability to adjust in a fast-paced and creative environment\u003c li \u003cli Works well under pressure and timelines\u003c li \u003cli Excellent organizational skills and extremely detail oriented\u003c li \u003cli Team player with a positive \'can-do\' attitude, strong verbal and written communication skills\u003c li \u003cli Excellent interpersonal skills\u003c li \u003cli Comfortable working with a wide variety of products and trends\u003c li \u003c ul
