Why you want to work for our Marketing team:
Our Marketing team is at the forefront of engaging our current and potential customers to discover Accruent products and solutions across marketing channels. We look for creative problem solvers and bold thinkers to drive career-defining work in a fast-paced and ever-changing environment.
TheCustomer Marketing Managerplays a critical role in ensuring we communicate effectively with our customers to improve customer satisfaction and retention while maximizing renewal revenue and reducing churn. This role will be responsible for developing and implementing marketing strategies, activities, and communications for our existing customer base across all products in the Accruent portfolio. The right person for this role has a unique blend of skills to create positive customer experiences, develop and execute marketing activities and tactics that educate and engage customers on the products they own today, and help customers see how they can get more value in the future.
The Customer Marketing Manager should require little oversight and be a self-managed, self-starting employee who can manage the strategy, creation, and delivery of customer marketing from start to finish. This role will collaborate with other marketing functions — including Brand and Product Marketing and Regional Marketing teams — as well as cross-functionally with Sales, Customer Success, and Product Management teams. This is a full-time position reporting directly to the VP of Brand and Product Marketing. This is a remote/work-from-home opportunity.
How you'll make a difference:
Lead the development of Accruent's customer marketing strategy to improve customer satisfaction and retention while maximizing renewal revenue and reducing churn
Execute marketing activities and communications to support customer marketing strategy, including crafting emails, talking points, and call scripts, hosting webinars, creating videos, developing slide presentations, etc.
Coordinate with Product Management and Product Marketing to develop communications and execute marketing activities that convey the value of recent and upcoming product enhancements
Lead the communication and promotion of our annual user conference to customers, including driving registration and on-site engagement
Collaborate with cross-functional teams to promote professional services and training offerings to customers so they can increase the value they get from existing products
Create customer communications targeted at satisfied customers to drive 3rd party reviews of our products
Create and deliver customer newsletters, coordinating cross-functionally to curate content and deliver messaging that customers care about
Develop, document, and continuously improve internal processes for customer marketing and communications
What you bring to the table:
Minimum of 5 years experience creating and executing customer marketing programs for B2B organizations, preferably with a focus on SaaS or other software
Bachelor's degree (Marketing, Business, or Communications preferred)
A customer-first approach to communications and activities
A proactive, self-starter attitude, with a sense of urgency to achieve results
A proven track record of prioritizing high-impact activities and keeping projects moving forward in coordination with cross-functional teams
Ability to work independently and as part of a team to cultivate and continuously improve our communications with customers
Ability to handle a fast-paced, ever-changing work environment while maintaining high quality standards.
Ability to effectively prioritize and work on multiple deliverables at the same time
Effective interpersonal, influence, collaboration and listening skills.
Fortive Corporation Overview
Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.