Cvp, Sr. Director - Digital Product Design

Business Unit Overview In Marketing, you'll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences.
Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities.
Role Overview: We're building the next generation of innovative digital products in our industry, and we're looking for an energetic, proactive Senior Director of Product Design to help lead the charge.
We're looking for a dedicated player-coach who can execute a strategic vision for NYL, building and connecting a portfolio of digital products used by consumers and NYL agents into one seamless, intuitive experience.
The Senior Director will manage a team of Directors of Product Design dedicated to the end-to-end design of digital products in our Value Streams (outcome-based departments) notably Purchase Experience (application, account opening) and Service Experience (customer- and agent-facing policy and account servicing).
You'll be collaborating extensively to not only craft individual cutting-edge, user-centered digital product experiences but also connect end-to-end digital experiences and other multi-channel experiences within and across the Value Streams for our customers and agents.
This leadership position has a tremendous impact on our business and plays a crucial role in the NYL ecosystem.
This role will also contribute to the growth and maturity of digital product design capability including maturing processes, establishing professional growth and advancement pathways, nurturing a design culture, and providing coaching and mentorship, and advocating for the value of design in the organization.
"Our team is striving to revolutionize financial services for our customers and agents/advisors.
Every effort impacts millions of people and fuels the dreams of families, the strength of communities, and the stability of generations to come.At New York Life, we don't just build careers; we build legacies." –Kelly Smith, Head of Product Design What You'll do: Design Strategy, Research, and Concepting
Direct the vision for an integrated digital product experience: Lead dedicated Value Stream Product Design Directors and partner with other Senior Directors to build design strategies in support overall business and experience goals with human-centered design.Partner with other design peers to deliver insight-driven design: Guide user and design research (quant and qual), research methodologies and artifacts (e.g., interview guides, diary study journals/capture, etc.
), and present insights to stakeholders.Co-create with product design/UX/UI partners: Design concepts across the spectrum of fidelities, storyboards, prototypes, and other visual storytelling mediums to articulate the integrated direction of key digital experiences.Establish integrated measures of success: Develop benchmark and innovative experience and design measures that help prove our integrated digital products deliver on business KPIs/OKRs and user needs.Manage a portfolio of digital product design delivery
Deliver end-to-end, cradle-to-grave digital product designs: Lead product design directors in the full spectrum of product design activities for all life stages of our digital products.Nurture a productive and trusting environment: Enable a creative, productive, and trusting environment for Directors and other designers to do their best work.Facilitate compelling storytelling: Craft and coach others in the execution of compelling narratives and storytelling for a range of audiences and seniority levels.Manage a portfolio of digital product design execution: Manage staffing/capacity, reporting, risk management across multiple teams/projects including those delivered by external agency partners and contractors.Within and cross-value stream strategies
Lead projects to create seamless products: With other Senior Directors and Directors, lead cross-product and cross-value stream projects to optimize the holistic experience of our digital products and multi-channel experiences to ensure seamless flows for consumers, agents, and other key users.Create alignment on cross-product, cross-value stream enablers: Partner with design system/ops leaders, data leaders, and content strategy leaders to facilitate guidelines for consistent cross-product design and content.Partner with product leaders: Collaborate on digital product integration and platform decisions throughout the lifecycle to integrate product experiences.Leadership and collaboration
Partner with senior leadership for delivery: Partner widely with department and program leadership, implementation managers, product managers and owners, engineering, and others in the large-scale, multi-year implementation and in-year accelerated MVP delivery.Lead well-structured facilitation and workshops: Structure and facilitate meetings, workshops, and brainstorming sessions to co-create design strategy related deliverables.Partner with design leadership: Collaborate closely across NYL with designers, product managers, production team, and program and business leaders to execute projects and maintain alignment on strategic directions.What You'll Bring: Portfolio: **Please include a portfolio or case studies as a document or link with your resume when applying, including any passwords.
Please DO NOT use Drop box or other file sharing solution, we cannot access it.**Expert understanding of human-centered design principles, interaction design, visual design, and user experience.A bachelor's in a relevant field such as Design, Interaction Design, Fine arts, or a related discipline (Master's degree preferred).
Equivalent practical experience will also be considered.At least 15 years in design strategy, design leadership or a related field with consumer facing and B2B digital experiences.At least 10 years in digital product design, including a track record of shipping high quality digital designs for a range of personas and a range of digital product types (e.g., responsive web, apps, portals, etc.
).At least 8 years of managerial experience leading managers of managers.Experience with managing multiple projects in a fast-paced, very deadline-driven environment.Your technical abilities include: A successful track record of shipping digital experience designs in a Scaled Agile (SAFe) environment across a range of front-ends and platforms (e.g., content management systems, low/no-code platforms, framework-based front ends, native apps).Expert understanding of technical architecture including service-oriented architecture and micro-services, data models, and front-end programming (e.g., HTML, CSS).Mastery of design and prototyping tools (e.g., Figma, Adobe Creative Suite) and digital whiteboard/facilitation tools (e.g., Figjam, Miro).Your leadership and communication style: Ability to build relationships with stakeholders: Ability to quickly develop strong relationships with stakeholders, internal teams, and external partners and facilitate and maintain alignment on complex interests.Superior communication skills: Ability to leverage your expert communication, presentation, and interpersonal skills with cross-functional teams, stakeholders, and executives.And if you have this, we really want to hear from you: Experience in life insurance, financial services, or other highly regulated industry for complex application or servicing experiences.Pay Transparency Salary Range: $175,000 - $225,000
Discretionary bonus eligible: Yes
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location.
Additionally, employees are eligible for an annual discretionary bonus.
In addition to base salary, employees may also be eligible to participate in an incentive program.
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.
Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.
Our Diversity Promise We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community.
This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture.
Click here to learn more about how we have been recognized for our leadership.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation.
We're proud that due to our mutuality, we operate in the best interests of our policy owners.
To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Job Requisition ID:91059
About NY Life Insurance CompanyDiversity & Humanity–two values that are deeply rooted in the New York Life culture and have laid the foundation for over 175 years of commitment to our employees, agents, policy owners, and the communities where we live and work.
At New York Life you become a valued part of a welcoming, inclusive, and caring culture that has a long-standing legacy in stability and growth.
The strength of New York Life revolves around our diversified, multi-dimensional business portfolio that goes beyond life insurance, and we want you to be a part of our legacy.
As a Fortune 100 company and industry leader, we provide an environment where you can explore your career ambitions, offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities.
You will be part of a diverse team guided by our belief to always be there for each other–providing the support and flexibility to grow and reach new heights while making an impact in the lives of others.
You are our future, and we commit to investing in you accordingly.

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