Digital Marketing Analyst

Job summary
Digital Marketing AnalystAssist in planning, execution, and optimization of client accountsPassion for marketing and technology, well-versed in digital marketing
Job seniority: entry level
Responsibilities
• Manage social media Pay-Per-Click (PPC) campaigns• Improve quality of SEM campaigns and reporting• Monitor digital trends and emerging technologies• Provide feedback and insights to support business objectives• Develop web measurement strategies and reporting• Monitor campaign and website performance• Create and maintain metrics and reports on marketing campaigns• Analyze key metrics and provide actionable insights• Coordinate messaging with client services teams• Articulate successes and failures of digital campaigns
Requirements
• Bachelor's degree in Marketing, Business, Economics, Finance or related field• Experience in digital marketing or automotive vertical desired• 1-2 years' experience with Google AdWords• Proficiency in Microsoft Office• Strong quantitative skills• Ability to work cross-functionally• Results-driven with attention to detail• Passion for display and digital marketing• Ability to think creatively and problem solve• Excellent analytical and organizational skills
Key Skills Needed
• Social media management• PPC campaign management• Web analytics• Digital campaign optimization• Microsoft Office proficiency
Benefits
• Competitive compensation• Medical, dental, vision benefits• 401(k)• Paid vacation• Wellness program