Director, Convenience Channel Are you a go-getter who loves the thrill of landing big accounts? As a Director of Convenience Channel for Carbliss, you will play a key role in the introduction, expansion and execution of Carbliss Premium Spirits Cocktails in the Convenience Channels. This will be accomplished by working directly with current and new key customers in the convenience channel and distributor key account personnel to optimize distribution and sales performance, manage budgets, provide informational and data support to develop new business opportunities and provide business analytics and brand guidance to help build out assigned Key Account Chains.
We offer Competitive Pay, Quarterly Bonus, and Excellent Benefits including Medical, Dental, Vision, Immediate eligibility for 401(k) with 4% match, Paid Time Off, Yearly all-inclusive trip for (2), 6 weeks paid Maternity/Paternity leave, Car Allowance, Health Savings Account, Company Paid Life Insurance ($100k & transferable) and Company Paid Short- & Long-Term Disability.
WHO ARE WE? Carbliss is a brand of SNFood & Beverage which is a family-owned and operated Ready to Drink Cocktail who stands for quality, excellence & innovation. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration and motivation is at the core of what we do! An entrepreneurial spirit and ability to change directions quickly is a must.
WHAT YOU GET TO DO Sales Execution: Oversee the execution of all Carbliss' SKU's throughout assigned Key Accounts and geography to standard on Distribution, Pricing, Promotion, Display and Merchandising. Work closely with Carbliss' Distributors to ensure proper execution and support for all Carbliss brands and packages at retail across entire Key Account customer base. Prioritize and develop direct business relationships and execution in Retail Chain accounts, Distributor Key Account personnel and Distributor personnel tasked with growing the Convenience Channel. Understand from experience how to influence and gain execution in top markets and Key accounts which drives the majority of overall business. Assist in building Convenience Channel Target List as well as oversee execution of Accounts identified. Partner with Distributors and their Key Account teams to ensure current Marketing programs are discussed, planned for execution, implemented and followed up on so resources are being used effectively. Ensure all Carbliss Marketing updates are properly communicated and executed throughout geography related to the Convenience Channel. Review with Manager and provide Monthly Account/Channel updates to all Key Carbliss Personnel and Distributors throughout geography. Decision Support & Analyses: Analyze depletion trends to identify potential areas of risk or opportunity in assigned geography. Partner with Distributor and their Key Accounts teams to put plans in place to mitigate risk or maximize business opportunities. Analyze National/Local Syndicated Data to understand and communicate Sales, Distribution and Velocity trends to have better understanding of market gap analysis. Provide ad-hoc analysis on an as needed basis relating to Sales Trends, Distribution, Budgeting and Syndicated Data. Partner with Distributor Key Accounts team in sizing up new business opportunities to support our long-term growth initiatives. This will include understanding volume assumptions, promotional activity, pricing, margins, incremental A&P and G&A needed to support the project. Business Analytics: Evaluate Sales, distribution, syndicated data and recommend sales actions and opportunities. Work with Distributor Inventory Personnel to ensure shipment budgets are on target, monitor wholesaler inventories, manage forecast, red flag potential OOS when appropriate. What WE Value 5-7 years of experience calling directly on the Convenience Channel required. 5-7 years of Distributor Management in Beer category or Beverage CPG is preferred. Travel required up to 50%. Extensive Multi Market/State Alcoholic or non-Alcoholic Beverage experience with background and understanding of key market difference throughout assigned geography. Successful background in influencing Executive, Senior Management and Executing Level personnel with Distributor, Key Account and Internal partners. In-depth experience using Excel, PowerPoint, Word, IRI Data, Nielsen Data. Background using VIP and experience using other internal data sources preferred. Cross Functional Influencer with experience working with Sales, Key Account, Marketing, Operations, HR and Finance Teams.
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