At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you'll be. Maybe escape is the only way for you to truly feel free. We're not judging — we just have a different point of view. Because we're not a fuel for keeping pace with the rat-race of every day. We're not an elixir that transports you through the clouds to a tranquil place. We're kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment.
Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves.
Be Present. Be You. When you can truly be there, you feel free.
As the Director of National Accounts at Botanic Tonics, you will play a critical role in driving growth and maximizing sales opportunities within the national convenience store channel. This position requires a strategic thinker with a strong understanding of the convenience store market landscape and a proven track record of developing and executing successful sales strategies. You will be responsible for building and maintaining relationships with key accounts, driving product distribution, and implementing trade programs to increase brand visibility and drive sales.
Responsibilities
Strategic Account Management and BD:
Aggressively pursue new business opportunities within the chain store segment, identifying potential clients and executing strategies to secure contracts
Collaborate with the marketing team to develop targeted sales and promotional strategies that align with the unique selling points of BT.
Build and maintain strong, long-lasting relationships with key accounts in the national chain store segment.
Develop a deep understanding of each key account's business and leverage this insight to create tailored strategies that drive sales and partnership growth.
Contract Negotiation and Management:
Negotiate and manage contracts with key accounts, ensuring terms are favorable and in line with company goals and standards.
Facile with financials and can quickly determine how to position/negotiate deals to BT's advantage.
Market Analysis and Adaptation:
Continuously monitor market trends, competitor activities, and consumer preferences within BT's product sector.
Adapt sales strategies in response to market shifts and emerging opportunities to maintain and grow market share.
Product Representation and Advocacy:
Serve as the primary representative and advocate for our products in all interactions with key accounts.
Ensure product positioning and branding are consistently conveyed and aligned with our company values and standards.
Performance Tracking and Reporting:
Set, monitor, and review performance metrics for key accounts, using data-driven insights to guide strategy and decision-making.
Regularly report to senior management with account performance analyses, market insights, and strategic recommendations.
Team Collaboration and Leadership:
Work closely with cross-functional teams, including marketing, DSDs, and supply chain, to ensure seamless execution of account strategies.
Provide thought leadership and market insights to support company-wide strategy. Potentially grow a team over time, including hiring, developing, and ensuring high performance.
Qualifications
Bachelor's degree in Business, Sales, Marketing, or a related field. A Master's degree or specific industry certifications are advantageous.
8 years of key/national account sales experience
2+ years of leading key/national account relationship with direct responsibility for managing HQ relationships
Proven track record of meeting and exceeding sales targets. History of working with similar key accounts successfully and growing a business.
Experience in consultative sales, with the ability to develop value propositions; ability to develop relationships from C-suite to factory floor.
Excellent negotiation, communication, and presentation skills.
Strategic thinker with an entrepreneurial mindset.
Strong analytical skills and data-driven decision-making capabilities.
Excellent relationship-building and interpersonal skills.
Ability to work independently and lead initiatives.
Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.
Compensation Range: $160K - $190K
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