ABOUT HAKKODA
Hakkoda is a modern data consultancy that empowers data driven organizations to realize the full value of the Snowflake Data Cloud. We provide consulting and managed services in data architecture, data engineering, analytics and data science. We are renowned for bringing our clients deep expertise, being easy to work with, and being an amazing place to work!
We are looking for curious and creative individuals who want to be part of a fast-paced, dynamic environment, where everyone's input and efforts are valued. We hire outstanding individuals and give them the opportunity to thrive in a collaborative atmosphere that values learning, growth, and hard work. Our team is distributed across North America, Latin America, and Europe. If you have the desire to be a part of an exciting, challenging, and rapidly-growing Snowflake consulting services company, and if you are passionate about making a difference in this world, we would love to talk to you!
THE ROLE
As the Director of Demand Generation, you will play a pivotal role in driving Hakkoda's growth by leading and executing marketing strategies that attract and convert high-quality leads. You will oversee the development and implementation of multi-channel marketing campaigns, ensuring alignment with our overall business objectives.
This role requires a strategic thinker with a deep understanding of demand generation, marketing automation, and data-driven decision-making. Reporting directly to the Head of Marketing, you will collaborate closely with fellow marketing team members as well as our sales organization to create and execute effective campaigns that drive awareness, engagement, and revenue growth. This role is for someone who watches, listens, and adjusts quickly. It's okay to try new things and to fail sometimes. The most important aspect of this position will be bridging the funnel between marketing and sales. Doing so will require powerful communication skills, a creative mindset, and a passion for motivating those around you to pursue a unified goal.This role is fully remote (WFH) in the United States with a preference for Denver, Colorado area.
What You Will Be Doing:
- Develop and lead the demand generation strategy to drive pipeline growth and revenue.
- Oversee the creation and execution of multi-channel demand generation campaigns, including email, social media, SEO, SEM, webinars, and events.
- Collaborate directly with sales leadership and AEs to understand their view of the field, accelerate the sales cycle, identify upsell opportunities, and design more effective and creative ways to reach out customers.
- Work cross functionally with Hakkoda team members across the organization to bring SMEs into the demand generation process and optimize pipeline generationUtilize marketing automation tools including Hubspot CRM systems to track and nurture leads through the sales funnel with the assistance of the Marketing Operations CoordinatorAnalyze and report on campaign performance, providing insights and recommendations for continuous improvement, building readouts for the Head of Marketing and other senior leadership.
- Conduct market research to identify trends and opportunities for growth.
- Manage and optimize the demand generation budget to maximize ROILead, mentor, and develop a team of 4 individuals to facilitate demand generation campaigns.
- Stay updated with the latest demand generation trends and best practices to ensure our strategies remain innovative and effective.
- Manage and scale an MDR motion to facilitate warm lead conversion.
- Leverage channel marketing and work directly with key partners to create co-campaigns and marketing activities that generate pipeline and revenue.
What we are Looking for:
- Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
- Minimum of 7 years of experience in demand generation or a similar role, with at least 3 years in a leadership position.
- Proven track record of developing and executing successful demand generation campaigns.
- Proficiency in marketing automation tools including Hubspot CRMStrong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a teamA can-do attitude and willingness to learn, collaborate, and work with team members across the organization.
- Ability to represent Hakkoda and our brand at key industry events (up to 15% travel).
Preferred Qualifications:
- Experience with the Snowflake Data Cloud ecosystem or similar data warehousing technologies.
- Familiarity with the cloud infrastructure and IT services industry.
Relevant Tools and Technologies:
- Hubspot CRMWordpress.
- CMSNeverbounce.
- Google AdsGoogle Suite.
- Adobe Creative Suite.
- LinkedIn Ads.
Hakkoda is an exciting, high growth company, and we're scaling our team. We are looking for exceptional people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Hakkoda. We are a collaborative team of high achievers. We love to explore, challenge and have a lot of fun along the way. Are you ready for the adventure?
Click here to see our culture on display.
https://hakkoda.io/
Benefits Include:- Medical, Dental, Vision- Life Insurance- Paid parental leave- Flexible time off- Work from home benefits- Technical training and certifications
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