Personal development and becoming the best
you
is all about growth and exploring new skills and opportunities – both in and out of the office. At Accruent, we call this Grow Without Limits, and we're proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you.
Why you want to work for our Marketing team:
Our Marketing team is at the forefront of engaging our current and potential customers to discover Accruent products and solutions across marketing channels. We look for creative problem solvers and bold thinkers to drive career-defining work in a fast-paced and ever-changing environment.
The
Director of Global Communications
will elevate the Accruent brand and the brand of its leadership time, while helping drive awareness of our solutions in the marketplace. This role will develop and execute a proactive public relations, industry analyst relations strategy and social media outreach across all platforms. The right person for this role has a unique blend of brand strategy, press relations, media pitching, analyst relations, and story creation to earn Accruent positive coverage in the market. You know how to work with executive leaders, agencies, media outlets, analyst firms, and company employees to deliver results. This is a full-time position reporting directly to the VP of Product & Brand Marketing. This is a remote/work from home opportunity.
How you'll make a difference:
Develop press relations strategy and execute on that strategy including writing and editing press releases, media pitches, byline articles, etc. and growing relationships with key journalists in our space
Lead brand message development efforts for company positioning and public relations activities
Proactively develop creative trend story angles to consistently secure coverage in targeted print and online media outlets
Manage PR agency to ensure alignment with our strategy and provide day-to-day direction
Develop analyst relations strategy and lead execution including building analyst relationships, securing coverage in key reports and analyst publications, and collaborating internally on preparing for briefings and submitting content for reports
Develop a strategic social media program and execute to aid in expanding Accruent's reputation as a trusted resource and thought leader
Identify core metrics, establish measurement plan, track progress and articulate ROI on media, analyst, and social activities
Recommend external brand opportunities, including media interviews, speaking engagements to showcase thought leadership, and award opportunities
Serve as frontline media spokesperson as needed and prepare company spokespeople for media interviews and other engagements, ensuring that most frequent spokespeople are prepared to address key issues as they emerge
Collaborate with global marketing team to support product launches and campaigns via press/media, analysts, and social media
What you bring to the table:
10-15 years of corporate communications experience focused in PR and AR
Demonstrated experience defining and managing communications strategy for a SaaS or technical company
Ability to digest complex issues and topics and communicate them in a way that is easily understood by targeted internal and external audiences
Good verbal presentation, group dynamic and facilitation skills with the ability to coach executives in developing compelling messaging and deliver effective communications
Superior, proven written and verbal English communication skills in a technology company with an innate attention to detail
Highly collaborative and able to work with a variety of stakeholders (internal staff, clients, agencies, analysts, and media representatives) to achieve results
A proven track record of strong organizational, program and time management skills, with a demonstrated ability to meet milestones, tight deadlines and communicate status on concurrent projects
Bachelor's degree (Marketing, English, Journalism, Public Relations or Communications preferred)
A proactive, self-starter attitude, with a sense of urgency to achieve results
Ability to work independently and as part of a team to cultivate and continuously improve the perception of our brand in the market
Ability to handle a fast-paced, ever-changing work environment while maintaining high quality standards
Please Note:
This job does not require travel domestically or internationally,
This is a full-time, exempt opportunity.
Relocation will not be considered for this position.
At this time, visa sponsorship is not available.
Fortive Corporation Overview
Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions./p>
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.
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