Head Of Global Brand Capability & Transformation

Requisition ID: 65810 
ABOUT WHIRLPOOL CORPORATION:
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The Team You Will Be a Part Of:
Whirlpool Corporation's Brand Center of Excellence (BCoE) is strategically crafted to empower and expedite our brands' mission of enhancing the lives of our consumers. Our aim is to create a cohesive, embedded strategic vision for Brand Marketing and Marketing Science, including identifying and providing best in class marketing tools and approaches to support the business. Supported by a global team of dedicated professionals, the BCoE serves as a collaborative hub, fostering seamless integration across business units. By offering our employees the opportunity to collaborate within a global team framework and access to senior expertise, we not only infuse essential brand and marketing capabilities throughout the organization but also fortify our connections with consumers. The BCoE cultivates an engaging and dynamic work environment, where creativity flourishes and collaboration thrives. Our goal is to ensure that our brands remain at the forefront of industry innovation while consistently delivering value to our consumers.
This Role in Summary:
The Head of Global Brand Capability and Transformation will spearhead the development and execution of a global brand management excellence program, ensuring consistent and scalable brand-building capabilities across our portfolio. This role is pivotal in coaching and empowering regional brand teams to elevate brand strategy and performance, while adapting to market needs. You will create frameworks, deliver training, and share best practices that will drive commercial growth and long-term brand equity in a fast-changing, competitive landscape. This is a unique leadership role for someone passionate about advancing global brand excellence and growth, driving impact through the development of best-in-class brand management capabilities and talent.
Your Responsibilities Will Include:
Brand Capability Development: Establish, evolve, and embed a global brand management framework that enhances the organization's ability to consistently execute world-class brand strategy, positioning, and campaigns across diverse markets.
Growth-Driven Training Program Leadership: Design and lead training programs aimed at upskilling teams in the art and science of brand building, from foundational principles to advanced techniques, with a focus on driving tangible business growth.
Global Brand Playbook Creation and Optimization: Develop and continually update a comprehensive brand management playbook that aligns strategic objectives with day-to-day executional excellence, ensuring global consistency while allowing for regional adaptation.
Best Practice Integration: Foster a culture of learning by curating and sharing global best practices, case studies, and innovative approaches to brand management, equipping teams with impactful, practical insights.
Commercial Growth Enablement: Support regional teams in translating brand strategies into market growth by equipping them with tools and frameworks to identify and leverage opportunities for commercial expansion and customer engagement.
Cross-Functional Alignment: Collaborate with cross-functional teams (e.g., Marketing, Innovation, Consumer Insights, Digital, Commercial) to ensure brand strategies are effectively integrated across all business areas.
Global Brand Leadership and Influence: Serve as a global thought leader and coach, influencing senior stakeholders and regional leaders to champion and adopt brand management best practices that drive competitive advantage.

Minimum Requirements:
Bachelor's degree in Marketing, Business, or a related field.
Minimum of 8 years of experience in global brand management or marketing leadership roles within high-growth, consumer-focused companies. 
Minimum of 3 years of experience building and deploying global frameworks, across multiple markets and regional nuances, with a focus on brand strategies, brand transformation, brand capabilities, and/or commercial growth.
Minimum of 3 years of experience delivering high-impact training and capability-building initiatives, with a demonstrated ability to lead, coach, and influence global teams.

Preferred Skills and Experiences:
MBA or advanced degree.
Minimum of 3 years of experience working in a global or multi-faceted organization, with proven ability to handle complex global projects, with multiple stakeholders, through to implementation.
Demonstrated ability to think both strategically and operationally, with a focus on driving brand value and growth through innovative capability development and training.
Strong understanding of brand-building, media, and data-driven marketing, with the ability to integrate these elements into a global brand framework.
Proven experience in leveraging brand management practices to drive business growth, identify market opportunities, and enhance customer engagement across global regions.
Expert at building and fostering strong partnerships across business functions and regions, with a proven ability to drive stakeholder buy-in and alignment.

What We Offer:
Generous benefits package , Whirlpool employee discount, fitness and educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Brands That Innovate: We are focused on innovation that inspires consumers, and we design and build our products around what families and households really want and need. Sure, we're designing and manufacturing some of the "smartest", most technologically advanced appliances in the world. But what gets us most excited is empowering our people with the freedom to shape their futures while challenging themselves every day to make our customers' lives better. For more than 110 years, with our products, we have helped families take care of loved ones. Improving life at home is why we exist and why we are passionate about what we do.
Additional Information:
Whirlpool's Ways of Working -
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. 
Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.

#LI-KH1
Connect with us and learn more about Whirlpool Corporation. See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter,LinkedIn ,Instagram andYouTube . At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.