Redial BPO is seeking a dynamic and hands-on Head of Marketing to lead our marketing team in executing high-impact demand generation and Account-Based Marketing (ABM) strategies. This role is crucial for driving lead generation, nurturing sales opportunities, and aligning our marketing efforts with company growth objectives.
Key Responsibilities: Strategy Development: Collaborate with the sales team to create and implement marketing strategies that increase awareness, drive demand, and boost customer acquisition.Campaign Management: Lead the design and execution of multi-channel campaigns (events, email, SEO/SEM, social media) and ensure optimal ROI through continuous tracking and optimization.Sales Collaboration: Align closely with sales and customer operations to ensure seamless lead handoff and strong campaign support for sales targets.Proposals: Develop custom proposal decks and assist the sales team in responding to RFPs.Performance Measurement: Analyze and report on key metrics, offering insights and strategic recommendations for senior leadership.Team Leadership: Foster a collaborative, high-performance culture within the marketing team, supporting growth and professional development.Event Management: Oversee event planning (trade shows, conferences) to align with sales goals and drive high ROI.Internal Promotion: Play a key role in enhancing company culture and supporting employee recruitment and retention efforts.Budget Management: Manage the marketing budget, ensuring effective resource allocation and ROI. Qualifications: Proven experience in leading marketing teams and driving successful demand gen and ABM programsStrong collaboration skills, with experience working closely with sales teamsData-driven mindset with a focus on measuring performance and optimizing strategiesHands-on experience with SEO/SEM, digital marketing, and multi-channel campaignsExcellent leadership and team development skills What you'll have Excellent communication and interpersonal skills.Proven track record of developing and executing successful marketing campaigns utilizing SEO and SEM.Strong analytical skills and experience with data-driven decision-making.Proficiency in marketing automation platforms (e.g., Marketo, 6sense) and CRM systems (e.g., Salesforce).Leadership: Demonstrated ability to lead, mentor, and inspire a high-performing team. Ability to work effectively in a matrixed marketing organization and partner with peers across sales and marketing to deliver outcomes. About Your Experience Minimum of 5+ years of experience in B2B marketing, with at least 2 years in a leadership role.Experience in the B2B SaaS and/or education sector is highly preferred.Experience working in BPO.Experience in growth companies and within scaling teams