Lifecycle/ Retention Marketing Manager- Shopify Plus Hybrid work schedule: 2-3 days/week in-office in Boston, MA or NYC/Brooklyn, NY
Our client, a health & wellness retailer utilizing the Shopify Plus platform, is seeking a Lifecycle/Retention Marketing Manager to lead the development, execution, and optimization of campaigns aimed at engaging, retaining, and re-engaging the customer base through effective email and SMS communication channels.. The Lifecycle Marketing Manager acts as a direct report to the Senior Director of Growth Engagement & Lifecycle Marketing and collaborates cross-functionally to strategize and make informed decisions regarding the Lifecycle program. Responsibilities include overseeing Email and SMS marketing strategies with a focus on retaining existing customers and fostering increased customer loyalty.
What You'll Do: Take ownership of the execution of their email and SMS strategy. Coordinate the briefing of email & SMS assets into creative, ensuring collaboration on testing strategies and messaging. Drive Testing and Optimization efforts, employing A/B testing and experimentation to continually enhance the effectiveness of email and SMS campaigns. Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging tailored to different audience segments. Spearhead Email & SMS Innovation, ensuring that marketing campaigns effectively engage and convert target audiences, while optimizing message content, timing, and segmentation to achieve high open and click-through rates. Utilize data-driven insights to continually refine and optimize lifecycle marketing campaigns, closely monitoring KPIs to ensure maximum impact and ROI. Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learning, providing strategic expertise to significantly enhance SMS channel revenue and other Lifecycle KPIs. Provide technical guidance, facilitating the resolution of CRM platform issues. Collaborate with cross-functional teams (Customer Experience, Brand, Web, Data, etc.) to improve the subscription experience, value proposition, loyalty and rewards program, and overall customer experience. Drive subscription revenue by exploring new acquisition channels, enhancing customer retention, and optimizing communications to maximize conversion. Identify key trends and insights and implement tests to improve user acquisition, conversion, and retention. Who You Are: 3-5 years of experience working in lifecycle marketing or retention/subscription-based marketing, with a particular emphasis on email marketing. 3+ years of Shopify Plus exposure/experience A proven track record of leading an email marketing program in a DTC (Direct-to-Consumer) business, encompassing strategy, messaging, segmentation, optimization, and A/B or multivariate testing. Experience with e-commerce and marketing automation platforms, specifically Shopify, Klaviyo, and referral/loyalty platforms such as Talkable/Friendbuy, etc. If you, or anyone in your network, is open to learning more about this position, please apply or contact me via email or LinkedIn:
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