Summary of Essential Functions
The Marketing and Public Relations Manager will work closely with the Director of Marketing and Communications and the Vice President of Organizational Development to develop and execute marketing plans and strategies, including public relations events and efforts, for United Regional Health Care System.
Essential in promoting System service lines, through campaigns and events, including but not limited to health fairs, seminars, outreach events, chamber activities, open houses and more.
Leads and manages certain members within the Marketing and Communications department and works collaboratively with department leaders, physicians, and staff throughout the System.
Educational Requirements
High school diploma or equivalent required.
Bachelors' degree required.
Must be able to communicate effectively in English, both verbally and in writing.
Licensure and Certifications
Not applicable
Knowledge/Skills/Abilities
Five years of experience with a primary focus in marketing and public relations. Experience in healthcare arena is preferable.
Solid understanding of the healthcare industry and its opportunities and challenges.
Three to four years of experience in leadership strongly preferred.
Experience with Customer Relationship Management (CRM) tools is a plus.
Public speaking capabilities necessary.
Must have excellent communication skills and ability to work with staff members, health care providers, media representatives, as well as patients, and public.
Strong organizational skills and ability to manage time and resources well.
Strong analytical skills, including ability to interpret data, identify its strategic implications, and communicate that analysis effectively.
Ability to work with limited supervision and excellent independent judgement skills.
Strong organizational skills, attention to detail and ability to multi-task and prioritize.
Ability to manage all aspects of United Regional's image.
Creativity.
Physical Requirements
Primarily works the day shift; may be asked to work other hours as needed, including evenings and weekends.
May be expected to lift over twenty-five (25) pounds.
Ability to distinguish between numbers and symbols.
Hand-eye coordination and manual dexterity with substantial movement of wrist and/or fingers.
Walking and climbing to accomplish tasks.
Corrected vision and hearing to normal or near normal range.
Extended periods of sitting and/or walking depending on specific duties.
Duties and Responsibilities
Exhibits behaviors consistent with the expectations of a United Regional leader, including commitment to passion, purpose, and pillars.
Promotes a positive work environment and leads the team to be dynamic and a focused work unit that actively helps each other to achieve optimal department results.
Role models to team members effective communication skills, assisting in their development of such skills.
Serves as a key member of the leadership team, providing input and support from a marketing perspective into strategic planning, budgeting, business/program development, and other organizational matters.
Oversees Marketing Generalist and Graphic Designer, providing guidance and direction into advertising, artwork, and other marketing elements.
Remains up to date on healthcare trends and best practices in the industry.
Self-motivated to independently manage time effectively and prioritize tasks for self and other support staff.
Seeks opportunities to expand learning beyond baseline competencies with a focus on continual development as a Marketing and Public Relations Manager.
Serves as primary marketing consultant to other members of management, looking for appropriate marketing initiatives and opportunities.
Assists in development of the overall marketing plan for the System and its services, includes oversight of collateral and related activities and events that complement the marketing plan objectives.
Implements marketing tactics including digital and print ads, social media plans, website updates, community education seminars, news stories, brochure development, videos and more.
Responsible for maintenance and integrity of the United Regional brand and name.
Develops and tracks appropriate performance metrics to evaluate the effectiveness of marketing activities and new business initiatives.
Assesses the needs of all stakeholders and creates the necessary messaging and communication strategies to build brand awareness, recognition, and loyalty.
Analyzes trends regarding surgical volume, out-migration of services and consumer preferences; develops strategies to drive business to United Regional.
Coordinates to ensure marketing/communications are on par with System strategy and brand.
Plans the public relations budget and implements the plan within administrative guidelines to gain the maximum value from allocated funds.
Develops the Community Needs Assessment, ensuring document is completed and accurate for Texas Department of Health.
Oversees events such as lecture series and health fairs.
Plans and implements publicity for all System sponsored events.
Manages community sponsorships and participates in activities as chosen by the organization.
Manages PR, including press release writing/distribution.
Serves as Public Information Officer in event of media crises, collaborating with Senior Leadership and communicating approved messages to media.
Performs administrative responsibilities of the department, i.e. budget development and oversight, policies and procedures development and oversight, personnel guidance/development, and supervision.
Performs other tasks/responsibilities as necessary.
