Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work. We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference. Today, we're looking for a Paid Media Manager to join our growing team. Our new Paid Media Manager will serve as a subject matter expert in all things related to Paid Media. You will play both the lead role & support on a portfolio of Paid Media client strategies, build & maintain great client relationships, manage timelines and deliverables, and directly grow clients' marketing performance through your work. The Paid Media Manager will independently lead account strategy for a select few of "their own" clients, while also working closely with Senior Paid Media Managers and Associate Directors to support on account strategy & tactical execution for larger clients as needed. This role is ideal for a Paid Media pro with 3-4+ years of experience who is driven and hungry to bring their media strategy & client ownership chops to the next level. You'll work on a team of top-notch digital marketing SMEs, and will collaborate with counterparts on SEO, Analytics, and Creative teams to successfully execute client delivery. Here's what we expect from our Paid Media Manager.
\n What You'll DoResponsible for the strategy development, innovation, and tactical execution + performance of a few (3-5) Paid Media client accountsPlan, implement and audit paid media campaigns & strategies that align with client KPIs and marketing goalsSuccessfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)Serve as the lead point of contact for all things Paid Media for your "owned" clients; lead biweekly and ad hoc client calls to build & maintain strong client relationshipsResponsible for strategizing & presenting both regular and ad hoc Paid Media deliverables to achieve clients' marketing goalsSupport channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testingRegularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clientsLeverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accountsAccurately communicate project timelines to clients; manage client expectations and proactively update clients as things changeCollaborate with the Creative and Design team on ad creation and testing plans; assist with creative strategy and briefs as neededUnderstand your clients' industries, audience, and goals while staying on top of industry changes, trends, and best practicesPlay an active role in retaining clients and aiding in client satisfaction through proactive communication, collaboration, problem-solving and issue resolutionJoin in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovationMentor and effectively delegate tasks and responsibilities to junior members of the teamWork with the Client Services team on overall account strategy & account growth + retentionAccept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance What We're Looking For3+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok)Previous agency experience is a MUST-HAVE!Experience serving as the main point of contact on client engagements; strong comfortability being client-facingExperience driving/leading paid media account strategyStrong testing & innovation mentalityAdvanced proficiency with Google Sheets/ExcelProficiency with Google Analytics 4Experience with Google Tag Manager and Supermetrics is a plus!Strong analytical skills, technical knowledge and attention to detailExcellent written and verbal communication skillsEagerness to deliver under tight deadlinesGenuine curiosity that will guide the research to inform your technical workOutstanding time management and organization skillsThe ability to accept constructive criticism in a professional manner and to learn from editsComfort with constant personal and professional growth PERKS/BENEFITSUnlimited PTOComprehensive health, dental, and vision plansMonthly Team Events and a fun, casual, inclusive company cultureCompany-paid ClassPass membership12 weeks of Paid Parental LeaveSummer Fridays401(k) with Employer Match WORK ENVIRONMENTWe're a fully remote agency with employees working across the continental United States. At Silverback, you'll be part of a remote work culture that emphasizes smooth, productive online communication.We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly "work hard, play hard" mentality.We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 2022 Best Places to Work designation by Ad Age. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can't wait to hear from you!
\nSilverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.