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ResponsibilitiesManage projects from preparation, day-to-day execution, and client communication.Create operational guidance, SOPs, project flow, and communication for all stakeholders on the client side and operational side.Track and monitor client performance KPIs and develop action plans to improve performance with other teams.Track and analyze the performance of digital marketing campaigns, including SEO, website, WA, social media, and campaigns.Use analytics tools (e.g., Google Analytics, SEMrush, Customer Engagement Platform Moengage, Power BI) to measure key metrics such as active users, traffic to the marketplace, customer engagement, and increased customer loyalty.Analyze customer behavior and measure its impact on business outcomes to update strategies.Implement customer segmentation based on demographics, behaviors, website traffic, campaigns, and transactions, and personalize marketing automation to ensure each segment receives tailored and relevant communication and offerings.Adopt new trends and strategies to expand the customer base, such as upselling, cross-selling, and creating new segmentation.Collaborate with different teams and monitor all aspects of the project, including communication, technology, development, social media, and campaigns.Monitor and analyze CRM campaign performance, providing insights, trends, and improvements. Generate regular reports for stakeholders, offering insights and recommendations for optimization.Oversee team in planning, execution, and completion of projects ensuring quality and timely delivery.Develop and manage project budgets, ensuring cost-effective use of resources.Track project expenses and provide financial reports to stakeholders.Lead and mentor a team providing guidance and support to ensure high-quality output.Assign tasks and manage workloads to ensure timely project completion.Skill RequirementsMinimum of 3 years of experience as a Data Analyst, CRM Manager, or Project Manager.Proven experience in managing projects from the planning phase through to execution.Able to speak English and create reports and presentations in English.Excellent analytical skills with the ability to deep dive into data, identify patterns, and generate meaningful insights.Familiarity with BI tools (e.g., Tableau, Power BI, Looker) and Customer engagement platforms (Moengage, Insider, Clevertap) is strongly preferred.Good communication skills with the ability to translate complex data findings into easily understandable insights for non-technical stakeholders.Exceptional written and oral communication skills.Good knowledge of the principles of customer service.Strong organizational and multitasking skills, with a proactive approach.Proficient in MS Word, PowerPoint, and Excel.Strong problem-solving skills with the capability to investigate and resolve data issues.Expertise in Excel, including advanced functions, pivot tables, and data visualization techniques.
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