Strategic Promotional Planning Manager
(Revenue Growth Management)
As the Revenue Growth Manager you will directly support the Grocery Sales team. You will be responsible for partnering with Sales Leadership to develop the strategies and plans necessary to meet the organization's revenue growth deliverables for your area of responsibility. Your main focus will be working with the enterprise's data sources and trade solutions to harvest insight and influence the pricing and promotional actions needed to drive business results while adhering to the commercial strategy and acting coherently within the marketplace. This will require both exceptional analytical skills and strong collaboration with other functions including Sales and Finance.
What you will do:
Creation of the customer/channel topline plan for beverages and appliances
Assists with the development of 52 week price/package/promotional plan to achieve revenue and volume goals
Evaluation of customer specific sources of growth
In Year Topline Management & Execution
Responsible for developing and evolving customer revenue forecast (volume, price, trade) and managing to approved budget
Evaluation of Joint Business Plan (JBP) metrics with Customer (e.g. revenue, customer margin, share)
Accountable for team performance management routines measuring topline Key Performance Indicators (KPIs) and performance vs plan drivers
Identify and leverage customer specific insights to deliver optimized trade promotions
Evaluation of promotional effectiveness for customer activities (Return On Investment (ROI), Household (HH) penetration), Volume lift
Provide a linkage from sales team to headquarter RGM team to ensure delivery of thought leadership & analytical acumen to account team
Ensure high performance results of your team by:
Fostering a culture of trust and wellbeing that prioritizes the team and values employee contributions.
Driving a shared vision with clear goals and accountability, supported by regular conversations to maximize talent.
Embracing diverse perspectives to foster innovation, learning from both successes and failures.
Establishing a safe environment where team members are motivated, heard, and aligned with clear expectations.
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Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
