Responsibilities:Monthly planning and drafting of marketing campaignsOrganization of promotions, raffles and other events to retain and return playersAnalysis of conducted promotions and calculation of ROMICreating and drawing the mechanics of new promotions, preparing technical specifications for developers (product and marketing admin panel)Setting up trigger circuitsSetting tasks for the employees of their direction regarding the preparation and implementation of these communicationsImplementation of the overall brand strategy in different GEOsCost planning and reportingAnalysis of the market and competitorsAssignment of tasks to employees according to your direction Requirements:Experience in iGaming from 1 yearKnowledge of marketing and niche metrics: LTV, ARPU, Retention Rate, ROMI and ROI calculation systems, GGR, NGRUnderstanding the basic principles and approaches to A/B testing, testing hypotheses to optimize marketing activitiesExperience in customer segmentationKnowledge of the main mechanisms of promotions and tournaments aimed at attracting, retaining and returning playersKnowledge of market and competitor analysis methods, as well as own productAnalytical composition of thinkingExperience with analytical tools will be a plus: GA, Tableau, Voluum, Power BI and Google Data StudioEnglish: Upper-Intermediate What we offer:Experience working in a professional team of like-minded people who are always ready to share their knowledge and skillsThe opportunity to work on international GameDev products that have gathered around their ecosystem millions of gamers from all over the worldPaid vacation and sick leaveFlexible work schedule - we focus only on the resultAbility to work remotely - our team works successfully all over the worldAre you interested in working in our team?
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