Immediate opening for a Senior Business Analyst with 2+ years to join a well-established and reputable full-service ad agency! Business Analyst experience in marketing travel category (car rental category is preferred).
Salary: $125,000 - $150,000 per year
A Bit About Us
Immediate opening for a Senior Business Analyst with 2+ years to join a well-established and reputable full-service ad agency!
Must-haves: Business Analyst experience in marketing travel category (car rental category is preferred).
Work location: Looking for FTE with Hybrid work locations (remote/in-office). This can be a Remote-Only position if the candidate excels at high performance and effectively working remotely.
Preference for candidates residing in the State of Florida (for ease of attendance at onsite team and client meetings). If outside Florida but open to relocation, can provide a relocation budget.
Open to candidates in the States of Kentucky, Ohio, Texas, South Carolina, Illinois, Louisiana, or Massachusetts.
Why join us?
Full-service ad agency that has been in business for 60+ years.
PAID HOLIDAYS - Seven days per calendar year
PAID TIME OFF (accrues bi-weekly, after 30-days):
1st year: 12 days each year
After 1 year: 19.5 days each year
After 5 years: 26 days each year
After 10 years: 32.5 days each year
GROUP MEDICAL INSURANCE: Pays 70% for you and 50% for dependents, your portion is pre-tax Cigna, P.O.S. with copays, deductible/co-insurance & prescription
GROUP DENTAL INSURANCE: Pays 70% for you and 50% for dependents, your portion is pre-tax Principal, with copays
GROUP LIFE INSURANCE
Job Details
Job Purpose: Will define success metrics for our clients and perform day to day reporting and analysis of various web data using enterprise analytics solutions.
Key Responsibilities
Understand clients' goals and requirements and develop analytic approaches that meet and exceed their needs.
Perform quantitative analyses based on eCommerce and client databases.
Develop, maintain, and optimize both internal and external reporting, including automated dashboards, customized ongoing reports, and ad hoc requests.
Segment customer data to monitor performance and identify opportunities.
Collaborate with project managers and developers to manage technical solutions and uncover data or tracking discrepancies.
Competencies and Required Technical Knowledge
Two plus years of experience and preferably certification with Google Analytics, Tableau/PowerBI, and Datorama.
Experience using programming languages (Python, SQL, etc.) to query large databases consisting of business and customer details, merging data sources from various platforms, develop causality analysis and run statistical models.
Two plus years' experience collaborating with Marketing Mix Model vendors like Nielsen, IPSOS, Gartner, etc. to drive actionable insights and marketing optimizations.
Strong data mining abilities and natural curiosity to dig deep into the metrics to solve problems or identify opportunities.
High attention to detail and ability to work independently and under tight deadlines.
Ability to work efficiently on a team and successfully collaborate on large projects.
Additional Requirements
Bachelor's Degree.
Experience with marketing campaign analytics and online advertising preferred.
Demonstrated capability to analyze complex data to derive actionable insights.
Ability to think critically and complete deliverables in a fast-paced environment.
Interested in hearing more? Easy Apply now by clicking the "Apply" button.
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