Together, we're on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It's a mission that bonds our people across nearly 60 countries and a rich, diverse variety of nationalities and backgrounds. Working here means working with the world's leading manufacturer of generic medicines, and the proud producer of many of the products on the World Health Organization's Essential Medicines List. Today, at least 200 million people around the world take one of our medicines every single day. An amazing number, but we're always looking for new ways to continue making a difference, and new people to make a difference with.
The opportunity
The Senior Director, Marketing – AJOVY is responsible for creating and driving marketing strategy for the AJOVY brand. Specific areas of strategic responsibility and focus include all strategic development, tactical planning and execution of health care provider (HCP) promotion, including market research and messaging. This role is also responsible for management of the AJOVY brand team, driving overall brand performance in close collaboration with cross-functional partners, and ownership of the brand P&L.
How you'll spend your day
Partner with the US Innovative Medicines (IM) Leadership Team to drive overall brand performance and P&L, including working closely with Marketing, Sales, Market Access, Patient Services, and Operations & Analytics teams to develop key programs and initiatives.
Drive brand strategy development, tactical planning and execution of AJOVY marketing initiatives in alignment with the overarching IM marketing strategy.
Own financial management for the brand, including forecasting, budget management, management of agency spend, and setting up measurement of results.
Create core HCP messaging and creative in partnership with agency of record and media agencies while ensuring alignment with brand strategy.
Lead HCP promotion, market research, messaging, and targeting strategy.
Analyze market data and information to help inform tactical and strategic decision making.
Monitor the latest marketing trends in the broader biotech/pharma industry and ensure marketing processes are aligned with industry best practices.
Well-versed in compliance, regulatory, and legal policies for reimbursement, product coverage across channels and payers, and HCP engagements.
Responsible for hiring, developing, leading, and coaching team members within organization.
Create and maintain a culture of high-performance with integrity and compliance.
Your experience and qualifications
Education/Certification/Experience:
Bachelor's degree required; MBA or other advanced degree preferred
Minimum of 12 years of Biotech / Pharma or relevant brand management experience required
Experience managing across all phases of the product lifecycle is required
Minimum of 2 years of people management experience is required
Brand management experience on more than one brand and in more than one major therapeutic area (e.g., Psychiatry, Mental Health Disorders) is preferred
Experience across multiple Commercial functions (e.g., Sales, Marketing, Operations & Analytics, Patient Services, Market Access) is preferred
Skills/Knowledge/Abilities:
Compliantly drives performance and delivers on commitments.
Enterprise mindset focused on overall commercial success, not just individual success.
Collaborative and agile philosophy focused on problem solving and innovation within and outside USIM organization.
Leads in an ethical, responsible, and transparent way.
Fosters communication and alignment with key stakeholders.
Operates with a sense of urgency and is accountable to people and business.
Supports a caring and high-performing culture.
Strategic vision to design and implement marketing campaigns for brand.
Budget management and allocation.
Ability to work with other functions and achieve greater than the sum-of-the-parts outcomes through strong teaming.
Possesses strong leadership, business acumen, and the ability to manage multiple priorities, processes, timelines, and expectations across stakeholder groups.
Demonstrated ability to process complex information and summarize it in writing and/or verbally; employs active listening skills.
Ability to lead, manage, and motivate cross-functional teams, without direct supervisory authority.
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