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The Senior Manager, Marketing Technology (NA) will lead the development of the Firm's marketing technology stack and manage the technical integrations, data exchanges, and connected workflows across systems. Implement and optimize best practices for end-to-end campaign management, demand generation, and digital client experience journeys.
Responsibilities:
Develop and manage the integrated marketing automation ecosystem between CRM, Marketo, digital channels, and event management solutions
Serve as subject matter expert for the region on topics related to CRM, Marketing Automation, and end-to-end campaign management
Manage scheduled and ad-hoc email marketing programs, including segmentation, testing, deployment, and continuous optimization
Collaborate across functions to develop and manage a firmwide template strategy for emails, landing pages, and forms
Create multi-step nurture programs based upon target personas, interest and behavioral tracking, and specific solution/message mapping to influence the client/buyer journey
Plan and perform A/B testing to define and execute enhancements, messaging relevance, conversion rates, program/campaign ROI, and audience engagement
Maintain the Marketo integration with CRM as solution roadmaps evolve
Work with leadership to define KPIs, create reporting, and analyze campaign performance to make data driven decisions
Support essential operation initiatives, such as managing the lead lifecycle, lead grading, lead nurturing, segmentation, and data cleansing
Lead change management and training efforts in the region to ensure best-in-class adoption and compliance across all Marketing Technology solutions
Skills and Experience :
Proven experience developing and administering large marketing automation platforms and CRM
Ability to translate strategic business objectives into technical solutions
Strong project management discipline, including documentation, cross-functional collaboration, stakeholder communication, change management, and training
Strong analytical skills, with the ability to draw insights from marketing data
An understanding of lead scoring, lead nurturing, segmentation, personalization, and other lead/contact management practices
Knowledge of database structures, data hygiene, analytics, and attribution
Ability to manage multiple projects simultaneously in a fast-paced environment
Technical aptitude, excellent communication skills, and ability to use data to optimize marketing and business development workflows
Knowledge of agile development, including software release management, quality assurance, and user acceptance testing
Familiarity with General Data Protection Regulations and other relevant data protection laws
Technical Experience:
A Bachelor's degree in Marketing, Business, Information Technology, or a related field is required
Strong CRM experience (DealCloud preferred)
Strong Marketing Automation experience (Marketo preferred)
Experience guiding practices for contact management and overall data flow using the integration capabilities of the platform including knowledge of APIs
Experience managing 3rd party data providers
Experience documenting workflows using Visio or similar programs
Experience building business-focused dashboards and providing management-level analysis and presentations
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