Requirements
WHAT WE'RE LOOKING FOR:
Responsibilities
Plan, launch, optimize multiple $1M+ campaigns that help drive awareness and online conversions across The Trade Desk (incl. Walmart DSP) Amazon DSP.
Lead weekly meetings with team members to review results, make optimization recommendations and make necessary changes.
Mentor team in developing feedback/analysis of campaigns.
Recommend opportunities based on client key performance indicators.
Supervise team's work with vendors to facilitate contracts and reporting.
Collaborate with integrated agency creative teams to ensure creative delivery
Provide input and guidance to planning team on digital campaign recommendations as well as leading RFP process for digital channels
Fundamental Skills
3-5 years of in-platform media buying experience in any major hands-on DSP
Experience in identifying, building implementing target audiences in your campaigns
Working knowledge of CTV, Video, Audio, Display, and Native.
An appetite for data, knowledge and a desire to constantly enhance your skill set
Exceptional time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities
Tools
Required Expertise:
A major DSP (DV360, The Trade Desk, Amazon DSP, Verizon, AppNexus, etc)
Preferred Experience:
DCM/CM360, Google Ads/AdWords Analytics, YouTube, Prisma, Datorama
Bonus Tools a Plus:
Kantar Millward Brown, ecommerce, DoubleVerify/IAS/MOAT, Pathmatics, Claritas360, comScore, Simmons/MRI/Scarborough, Nielsen IMS
Personality
Confident Communicator - comfortable building presenting slides to clients
Naturally Curious - with a desire to carve new paths in the use of digital media
Resilient – Personable adaptable to dynamic situations and timelines
Resourceful – always asking "how might we" and never "we can't"
Enthusiastic to live GSD M Core Values: Curiosity, Restlessness, Integrity, Community, Winning, Freedom Responsibility
Reports to Associate Digital Director
External Description
BACKGROUND
GSD M is looking for a
Senior Programmatic Campaign Manager (Sr. CM) who is responsible for the execution of hands-on-keyboard programmatic plans, campaign management and optimizations.
They assist the Associate Digital Director in the execution of more complex campaigns and initiatives to help fully build upon their potential and gain experience in new areas. They will also mentor and lead 2-3 team members who have 0-2 years of programmatic experience and help them learn how to think strategically by analyzing trends, competitive data, client goals objectives.
The Sr. CM works closely with other departments in the agency to ensure that communication collaboration is in constant flow. They are expected to oversee their campaigns, bring optimization insights, support client-facing reporting and the training of other support staff.
At GSD M, we are 100% committed to building diverse, equitable, inclusive teams with a cross-section of perspectives backgrounds. We strongly encourage people of color, LGBT+, queer non-binary people, parents, individuals with disabilities to apply.
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