Position Title: Social Media and Content Manager, Temporary Contract
Department: Marketing
Location: Remote - U.S.
Reports To: VP of Brand Marketing
Owlet is changing the world of parenting with meaningful products that truly make a difference for millions around the world by bringing joy, peace and sleep to the parenting journey. Owlet has helped more than a million parents keep their children safe. We are focused on helping parents take care of their little ones so we can keep every baby safe and healthy.
Job Overview: We are seeking an energetic, strategic and detail-oriented social media manager to join our Brand Marketing team as a temporary contractor, reporting directly to the VP of Brand Marketing. The Social Media Manager role at Owlet plays a critical role on the Brand Marketing team in shaping how we communicate with new and existing customers on a daily basis. This position sets, implements and executes the strategy for Owlet's social media presence. Key areas of responsibilities include: Social marketing strategy, content ideation and creation, social calendar building, publishing, community management and campaign planning to drive brand love, awareness, engagement to drive the Owlet business.
This is a temporary contract position, paid on an hourly basis, with an estimated duration of 6 months.
Primary Responsibilities: Set strategy and plan for Owlet's presence across social platforms with a focus on brand love, engagement and business goalsBring a fresh perspective to Owlet's social content- help us reach and build relationships with the newest generation of parents (TikTok is key here). Help Owlet win on TikTok- ideate on platform specific videos Build monthly and campaign social content calendars with a focus on Instagram and TikTokPublish social content across Owlet's social platforms Monitor social trends across platforms- prioritizing TikTok to pitch new content ideas to drive business objectives and brand engagement Maintain and grow Owlet as a relevant brand on social media for new audiences (through content, emerging platforms, etc.)Build Owlet's audience, word of mouth and engagement levels through on-brand, real-time community managementLeverage social reporting tools to share regular reporting on key performance metricsDevelop content to drive engagement and brand awareness, while aligning to the needs of the businessPitch and execute innovative content ideas for the brand holistically as well as campaigns and product launchesCollaborate with team and provide support on brand content across blogs, emails, social and influencersOversee content creator(s) or team to drive brand strategy and on-trend content Qualifications: 2-5 years of experience in social marketing with an emphasis on TikTok and InstagramBachelor's degree in communication, marketing, or related fieldDeep knowledge of social platforms and current social and influencer trendsAttention to detail and strong organizational skills Start-up mindset and mission-driven attitude- ability to find unique ways to get it doneExperience in affiliate and influencer marketing is a plus!